NEW YORK, NY – June 8, 2011:   Marketing on Demand, LLC today announces its enhanced identity and re-branding as the Seltzer Licensing Group (www.SeltzerLicensing.com), reflecting the company’s experience and expertise in licensing services and successful deal making for its Fortune 500 corporate clients.   “We are the same team of professionals in the same NYC office with a new brand name to better reflect our focus on strategic licensing.  We have transformed our business since its origin over 13 years ago to better serve our clients and focus exclusively on the business of licensing” commented Stu Seltzer, the company’s president. 
The name reflects the company’s reputation and the global regard for Stu Seltzer as an industry leader.   Seltzer has built his company’s reputation by sharing his expertise through speaking engagements, writing columns in trade publications, holding Board positions at the Licensing Industry Merchandisers’ Association (LIMA), and teaching as an adjunct professor at New York University.   As a result, Seltzer’s name has become a brand in itself.    The company’s new name defines the expertise he and his team offer to their varied corporate roster.    The new logo is a bird’s-eye view of two people shaking hands.
 
Whether brands or products, Seltzer Licensing Group clients have realized enhanced marketplace presence and improved company results through the matching of the right partners and negotiating the optimal deal terms for both licensors and licensees.  
 
Stu and his Seltzer Licensing Group colleagues will be meeting with current and prospective clients at the International Licensing Expo in Las Vegas, June 14-16, 2011.   On behalf of our client Unilever Ice Cream and their brands Popsicle, Klondike, Breyers, Creamsicle, Fudgesicle and Good Humor, we invite you to visit booth #5468 for free ice cream at 3pm each day.
Seltzer Licensing Group… The right alliance makes all the difference.