New York, NY- July 7, 2011 – LMCA (Leveraged Marketing Corporation of America), the world’s premier agency for strategic brand extension licensing for more than 25 years, is proud to announce an exclusive licensing representation partnership with the powerful Uniden brand. With extensive experience in North America, Europe, Asia and other emerging markets, LMCA helps clients identify strong expansion opportunities around the globe. LMCA will seek global licensing partnerships that leverage Uniden’s market leadership in communications and wireless products. Opportunities for the Uniden brand include a broad range of consumer and commercial products.
“Uniden has been a leader in innovative wireless solutions used in millions of homes and across a variety of marine and commercial applications,” said Ray Uhlir, Managing Director of LMCA. “Uniden’s strong retail presence and leadership in phones, 2-way radios, scanners, video surveillance systems and other products provides prospective licensees with a tremendous opportunity to develop strong and growing businesses across a wide range of categories”
For over 45 years the Uniden brand has been known for creating “a world without wires®” and it has an unmatched reputation for quality, affordable technology, compelling design and ease of use. Uniden has sold over 350 Million cordless phones worldwide. The brand enjoys high consumer awareness and a large and loyal customer base.
“The Uniden licensing program will reinforce our market leadership in the wireless segment while also allowing the brand to extend into complementary categories. We’re excited about working with the experts at LMCA to extend Uniden’s powerful brand in concert with our core business activities around the globe,” said Mike Tierney, President of Uniden America Corporation.
About Uniden (www.uniden.com)
Uniden America Corporation, the North American subsidiary of Japan-based Uniden Corporation, manufactures and markets wireless consumer electronic products including Cordless Telephones, Business Telecommunications Systems, Bearcat® Scanners, Video Surveillance Systems, FRS/GMRS Radios, Marine Radios and other wireless personal communications products. Based in Fort Worth, Texas, Uniden sells its products through dealers and distributors throughout North, Central and South America, Japan, Australia and other global territories.
About LMCA (www.lmca.net)
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including American Dental Association, AT&T, Black Flag, Easter Seals, Eddie Bauer, Heifer, Mack Truck, Melitta, New York Philharmonic, Roto-Rooter, San Diego Zoo, Tempur-Pedic, The “21” Club, Uniden, United Airlines, Winchester, Westinghouse and others. The firm is a 25 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering approximately $5 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, Nashville, St. Louis, Shanghai, China and Zurich, Switzerland and has experience in over 60 foreign countries.
Contact: Hal Worsham: 212-265-7474 Ext. 204 hworsham@lmca.net