Milano, July 20, 2011 — Planeta Junior Italia has signed with Magic S.r.l. – LE PANDORINE for the famous three brands Maya the Bee, Heidi and Pippi Longstocking.
The company will develop the brands on fashion bags for women.
The most famous Bee in the world is a classic among all the characters of the animation. Starred in three series of cartoons for 35 episodes each, the adorable Maya provides quality entertainment with educational content (“edutainment”) for the whole family.
Maya the bee has been on television for 30 years, the first issue dates back to 1979 on Rai 1 and is a successful international character which airs in over 120 countries worldwide.
For over thirty years, Heidi is beloved by the public of the youngest, and his contagious joy, love for life and nature, generosity, altruism and goodness makes it one of cartoon characters and more positive engaging.
Transmitted for the first time on television by RAI in the late seventies, the series continues to be made in the schedules of the major networks, reaching peaks of 26% share, with an average audience of 850,000 viewers per day. Italia1, DeaKids and Fastweb have platforms that in recent seasons have aired the cartoon audience with startling result.
Pippi Longstocking is the irresistible heroine of Astrid Lindgren’s classic opera. Daughter of Captain Longstocking, Pippi is a girl autonomous and independent, very joyful. Pippi lives in Villa Villacolle with Uncle, a spotted horse, a monkey named Mr. Nilsson and a trunk full of gold and crazy the whole village with his pranks. Adventure companions are two brothers Tommy and Annika. The Swedish author’s work, published for the first time in 1945 and arrived in Italy around 60 years, has certainly been a revolution in children’s literature and educational circles.
From the book was later made television series, broadcast around the world enjoyed considerable success. In Italy is currently broadcast on DeA Kids (601 on Sky).
From the book was later made the television series, broadcast around the world with enormous success. In Italy is now broadcast on DeA Kids.
Magic Company which owns the brand The Pandorina – was born in Milan in 2008 from an idea of two longtime friends, Chiara Felici e Manuela Casella which together have created the project of an ironic and elegant accessory for women.
The two designers personally follow the creation, design, production and marketing of shopping bags, to offer a product unique in its style, innovative and multi-faceted personality which suit to all women.
The company has major showrooms and agents to ensure a widespread distribution throughout the Italian territory with over 200 stores at the highest level.
Since 2008 production has grown up to the current production of approximately 60,000 pieces in the collection.
The Pandorina are much more than an accessory, they become a status symbol; each piece is unique, it’s style and it is a high quality product with an affordable price.