Milan: 13th July 2011: The Giochi Preziosi Group has appointed leading children’s electronics company, Vtech, to produce a new Puppy in My Pocket: Adventures in Pocketville laptop for fans across France, Germany and Spain.
The Puppy in My Pocket: Adventures in Pocketville, TV series, co-produced with MEG and Mondo TV, launched this July in all three territories, and from spring 2012, girls will be able to explore the property in new ways, with a child’s laptop designed to educate through play.
Inspired by the TV series adventures, the Vtech laptop comes complete with real character voices and an ABC keyboard. Age appropriate curriculum is introduced through a variety of activities covering letters, basic maths, logic and memory skills and fun animations are displayed on the LCD screen to entertain and encourage interactive learning.
Graziano Delmaestro, Licensing Director for Giochi Preziosi said: “Vtech is the perfect licensee for the Puppy in My Pocket: Adventures in Pocketville electronic products. The new device will enable children to interact with the brand whilst learning and they can take the characters and adventures with them wherever they like. Vtech is a prestigious addition to the brand’s growing list of licensees, producing the best quality merchandised product. We are delighted to have them on-board”
Gilles Sautier, VTech European CEO said: “This is an extremely exciting opportunity for us and the Puppy in My Pocket: Adventures in Pocketville brand will fit well with our portfolio. We look forward to working closely with the Giochi Preziosi Group over the next few years.”
For more information about the growing Puppy in my Pocket Adventures in Pocketville licensing programme and the opportunities available for prospective licensees across multiple territories, please contact Giochi Preziosi Licensing Dept – Telephone: +39 02 964751 – Email: Licensing.puppy@giochipreziosi.it.