V&S Entertainment announce a fresh batch of first class licensees for their hit pre-school brand, Everything’s Rosie. The UK licensing programme is fast developing with a full range of products to launch this summer.

Produced by V&S Entertainment Ltd, Everything’s Rosie is a 52 x 11 minute HD CGI animated series featuring highly crafted storylines and a bold, vibrant colour palette. Rosie and her cast of colourful friends are positive, bright and inspiring role models for 3+ preschoolers, sharing fun, friendship and laughter as they discover and learn timeless life lessons.
Top rated on Cbeebies since May 2010 first broadcast, Rosie posted a new audience high of 549,730 on Cbeebies in December, underlining the rapidly growing fanbase that continues to grow month on month.
Series 2 (26×11′) is due for delivery to BBC in April 2011 and there will be further announcements on new programming in the next few months.
Over 20 Licensees have signed Rosie at a rapid rate, across key categories, including Master Toy (Vivid); wheeled toys; boardgames and puzzles, bedding, apparel, underwear and nightwear, socks, bags, lunchware and tableware, Pop Up Tents and Ready Beds, Compilation Magazines and Character Costumes.
The licensee list is of the highest calibre and a fully integrated launch is planned in the UK from July 2011 across multiple categories. Retailers have all recognized that there is a gap in the market for a new girls property and that Rosie is the hit pre-school brand to fill it.
.Says Julie Quirke, Director Of Licensing at V&S; We have had a fantastic response to Rosie with first class licensees on board for launch. There will be a fully integrated launch across multiple categories from July 2011 and the response we have had from retailers is phenomenal. The fact that we are on the retail radar so firmly is testament to Rosie’s huge fanbase and evident consumer demand.