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With an experience of over 2 decades that spans across categories, Sandeep currently heads the brand extension business of Bennett, Coleman & Co. Ltd (BCCL), one of India’s largest multimedia conglomerate. With some of the legacy brands such as Filmfare, Femina and Miss India in its portfolio, Sandeep’s mandate is to extend these brands into the consumer space, outside their existing core businesses.

Under his leadership, Femina has extended into the multiple consumer product categories over the last 5 years – apparel, eyewear, footwear, accessories, and fragrances. The brand is today available in more than 60 Shoppers Stop stores, across India and in over 600 eyewear stores. Within 48 months of launch, Femina FLAUNT range of products have already had a cumulative MRP sales of over Rs. 400 million. Last month, Femina forayed into beauty services with the launch of      Femina FLAUNT Studio Salon in Mumbai. Situated at Khar Linking Road and spread over 3000 sq feet, the studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails & skin. Over the next 5 years, the company plans to launch a robust franchise program, to create a footprint of over 100 salons in the first 5 years

Prior to BCCL, Sandeep spent 8 years at Viacom18, heading their Consumer Products division to create sustainable licensing model around their brands & IPs such as MTV, Vh1, Spongebob SquarePants, Dora the Explorer and Southpark, amongst others.

Before Viacom18, he spent over 10 years as a consultant with Marketing & Communications agencies – working on hyperactive consumer-driven brands such as Seagram’s, Lakme, Pepsodent, indya.com, Carrier, Sony Entertainment Television, Louis Vuitton and South African Tourism, amongst others.

He firmly believes that the best business decisions are the ones that are driven partly by insights, and partly by instincts.

https://www.linkedin.com/in/sandeep-dahiya-8a31a33/

Jiggy George is the Founder & CEO of  Dream Theatre- India’s premier brand management and licensing company.

Dream Theatre represents some of the most iconic brands in the entertainment, sports and fashion licensing space. Over time, Dream Theatre Group has evolved its model from pure representation to creating their own brands, syndicating content and distributing merchandise.

Jiggy is also the Head of the India chapter of  Licensing International (the global trade organization for the licensing business)

His stated his career as a fashion designer & has spent a few years as an entertainment journalist. Before Dream Theatre, Jiggy held senior management positions in companies like Turner broadcasting and Viacom and set the licensing business for both companies.

 Link: www.dreamtheatre.co