In case you missed it – Members get FULL Access to Licensing International Webinar Recordings – Here

This 60-minute Brand Activation webinar by Philippe Guinaudeau of BrandTrends  will articulate how brands can engage, inspire and drive sales through licensing in the new era after lockdown.

It can seem impossible to see the great potential in uncertainty. As we see an enhanced reliance on indoor amusement such as Netflix, Amazon and videogames like never before, all is not about screens and digital Entertainment:  it’s also about special moments with the family, from playing with games to simply hanging out. These are some of the many new opportunities for kids to strengthen their connection to Entertainment brands.

This webinar will explore the changes in relationships between kids and the entertainment brands around the world – the Americas, Europe, Asia and the Middle East —  and most importantly, how this could be carried on after the lockdown. Did the kids discover new or/and long existing brands? How do kids relate to brands? What are the new behaviors marketers will need to leverage to continue strengthening the relationship with Entrainment brands and delivering effective licensing programs? Gain insights into the ongoing changes.

Registration
Members – FREE
Non-Members – $100.00 each Attendee

11am – 12pm US EDT
8am – 9am US PDT
4pm – 5pm GMT

Philippe Guinaudeau

With 28 years’ experience in market research, Philippe Guinaudeau is the CEO of Kidz Global and Melipan, servicing the BrandTrends service. Philippe (and his team) is dedicated to providing highly tailored, effective solutions to clients in every sector of the challenging and fast moving markets.

Prior to founding Kidz Global and Melipan, Philippe was a Director of The NPD Group, a leading global provider of consumer and retail information for a wide range of industries. Here, and previously, as a Durable Goods Consultant at AC Nielsen, Philippe gained huge experience in the toys and games markets, as well as the licensing and entertainment industries in North America, Europe, Australia, Latin America and Asia.

With offices in both Paris, Hong Kong, Singapore and soon the USA, Philippe travels extensively to produce expert insight in understanding the Durable Goods markets, analyzing the retail landscape, the competition, the consumer behavior and the brand line architecture; and assisting his clients in planning strategies to achieve the best results on their product segments.

Thank you to our Webinar Series Sponsor – OpSec Security