May 1, 2012, New York, NY — At the height of 15 year old pop sensation Cody Simpson’s explosion onto the teen music scene, HIS International has acquired the girls’ fashion sportswear rights through a deal with WMG.
Cody Simpson has already blazed onto the consumer products arena, taking it by storm with such licensed goods as toys, accessories, and room decor, just to name a few. Now, to tie everything all together, and possibly make this household name even more of a smash than it already is in teen homes across America, Bentex/HIS will be producing tween fashion sportswear apparel to be sold into major mid-tier, mass, and specialty retailers across the country. It was only the next obvious step to take, given the success of all of the other product categories out there Cody Simpson is dominating. The deal grants Bentex/HIS the rights to manufacture and produce girls’ 4-16 knit tops and bottoms (sold as sets or separates), skort sets and dresses.
“Given our success in the children’s apparel industry, along with our understanding of what it takes to be a leader in this industry, and all of the solid relationships we’ve built with all of the major retailers in the market, it only made sense to add Cody Simpson to our roster of licenses,” said Susan Peia, Vice President of Licensing at Bentex/HIS. “We are very excited at the prospects that lie ahead and look forward to working on such a hot property!”
For Cody Simpson licensing inquiries, please contact Sara Nemerov, SVP Consumer Products and Brand Licensing, at sara.nemerov@wmg.com
About Bentex
Bentex Group is a consumer-driven apparel company, engaging in the design, development, and marketing of wearable products worldwide. With over seventy years of experience, the company has evolved into one of the premier apparel companies in the industry. Bentex is a leading supplier to the major retailers, supplying licensed, branded, and private-label merchandise. The company sets itself apart through creativity, high quality, and customer service. This, combined with a reputation for honesty and integrity, are the hallmarks of its success. Bentex’s products include boys’ and girls’ sizes 0 – 20 sportswear, swimwear, outerwear, t-shirts, sleepwear, layette, and gift sets, as well as men’s t-shirts, swimwear, and loungewear. Retail distribution includes: mass-market, mid-tier, department stores, specialty stores, off-price stores, catalog, food stores, drug stores, and dollar stores. Bentex is a global supplier servicing business in Canada, Australia, Mexico, the Latin Americas, and Europe.
About Cody Simpson
With nearly 2.5 million Twitter followers, 3 million Facebook likes and over 125 million YouTube views, Cody Simpson is a true pop phenomenon. The Australia-born singer/songwriter recently released his new song, “So Listen” off his upcoming EP, “Preview To Paradise” out on June 5th and will be releasing his long awaited full length debut album this summer. Cody has toured nearly non-stop in recent months, including the sold out “Welcome To Paradise” headline tour. He will once again hit the road this summer as a special guest on the Big Time Rush arena tour kicking off in July. www.codysimpson.com
CONTACT
Bentex Group, Inc.
Susan Peia
34 W. 33rd St. – 2nd Fl.
New York, NY 10001
646-524-2825
Susan@Bentex.com
Atlantic Records
Christina Kotsamanidis
(212) 707-2241
Christina.kotsamanidis@atlanticrecords.com