Building on the successful launch of its licensed Subway Surfersrange in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world’s most downloaded runner game will first arrive in Europe.

The global licensing deal, brokered by Retail Monster’s US and UK teams, follows the US team’s North American deal between Sakar and SYBO Games’ SubSurf consumer and lifestyle brand. The first product debuted exclusively at Walmart in late 2020.

“Subway Surfers DNA fits so perfectly with this category,” said Bobby Stewart, Head of Sales for Sakar. “Given the brand’s inherent global appeal, we are ready to deliver wheeled goods to fans and retailers around the world.”

“‘We are thrilled to build on the success to date and introduce the Sakar line in Europe,” said Gemma Witts, Managing Director of Retail Monster Ltd.

With well over three billion downloads over its near nine-year history, Subway Surfers continues to top charts and widespread recognition. SYBO Games is currently up for two prestigious accolades: Pocket Gamer Mobile Games’ Best Live Ops” award and Licensing International’s Best Brand – Digital. Winners will be announced in July and August, respectively.

“We knew from the start that Sakar’s wheel-good line matched the SubSurf lifestyle to a T and know its retail success will follow suit across new territories,” said Naz Amarchi-Cuevas, SYBO Chief Commercial Officer. “Like the game, it’s now heading on its World Tour.”

Incorporating a true physi-digital component through digital codes found on Sakar’s products, fans can redeem codes to jump from the physical world back to the mobile game, unlocking rewards and coveted items.  Aliana Ltd will distribute the range in Europe, Spartan for MENA and Hunter Products in Australia and New Zealand.

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including wheeled goods, youth electronics, health & wellness accessories, digital imaging, audio and mobile accessories, karaoke machines, and grooming accessories. Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the Canada, Latin America, Australia, Hong Kong and China. For more information, visit www.sakar.com.

About SYBO Games:
SYBO Games is a Danish mobile games developer founded in 2010, known for the massive mobile hit Subway Surfers (co-developed and published by Kiloo). Danish animation school graduates Sylvester Rishøj Jensen and Bodie Jahn-Mulliner founded SYBO in 2010 after winning first prize for best animation movie in 2009. Their short film gave birth to Subway Surfers, which they further co-developed with Kiloo, a Danish games publisher. Today, the game studio is completely self-published and continues to develop regular updates for Subway Surfers.

Subway Surfers topped 2019’s most downloaded mobile game in the world, with more than 3 billion downloads to date. To find out more, please visit http://sybogames.com/.

About Retail Monster LLC
Launched by an Executive Team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC (www.retailmonster.com) utilizes it relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles, New York City, Orlando, Bentonville, Ark., Minneapolis, and London, United Kingdom.