Covering All Consumer Touchpoints, Cobra Kai’s Robust Licensing Lineup Boasts Toys, Collectibles, Apparel, Home Goods and Everything in Between from Bioworld, Diamond Select Toys, Funko, Playmates, Ripple Junction, Surreal Entertainment, Trends International and Many More

All-New HERO Beverage Co. Program, Benefitting Front Line Workers, Releasing December 2021; Champion Limited Edition Collaboration Launching February 2022

CULVER CITY, CA – December 20, 2021– In anticipation of the Cobra Kai fourth season release on December 31, Sony Pictures Consumer Products (SPCP) announces a significant expansion to the Cobra Kai consumer products program so fans around the world can start prepping for their Cobra Kai watch parties. Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewelry, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for everyone to enjoy while streaming their favorite show. In addition to the U.S., the brand can be found in hundreds of exciting formats across the globe, including key markets, the UK/Europe, Mexico, Brazil and Japan.

“Cobra Kai ratings have been strong throughout its run, and as the fourth season approaches, consumer demand for show-themed products has never been stronger,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “With Cobra Kai, Miyagi-Do and Eagle Fang, fans have the opportunity to show their support for any of their favorite dojos with the breadth of merchandise we’re offering, and just in time for the show’s debut on New Year’s Eve!”

Just released from Playmates are the Teenage Mutant Ninja Turtles vs. Cobra Kai 2-Packs: Mikey vs. Daniel LaRusso, Donatello vs. Johnny Lawrence, Ralph vs. John Kreese and Leo vs. Miguel Diaz. The figures can be seen across several top media outlets’ holiday gift guides and general gift roundups. Order now on Amazon.

This month, Sony Pictures Consumer Products is working with HERO Beverage Co. to release the HERO x Cobra Kai Collaboration. The first responder owned and operated beverage company is on a mission to Help Everyone Remain Operational through serving specialty coffee. At their core is the belief that when everyone comes together to unite behind a common purpose, amazing things can happen. That’s why every purchase made directly supports those out on the front lines, no matter what the threat may be. The HERO x Cobra Kai Collaboration can be found online at drinkhero.com or at participating retail partner locations across the U.S.

Sony Pictures Consumer Products is teaming up with Champion Athleticwear (a division of HanesBrands, Inc.) to launch a limited edition collaboration with head to toe looks inspired by each dojo – Cobra Kai, Miyagi-Do and Eagle Fang.  The collection, which launches February 2022, will include Champion’s iconic Reverse Weave hoodies and joggers, tees, footwear and more.   As a key launch partner for Cobra Kai’s newest season Champion seeks to let the show’s fans confidently express their style while encouraging everyone to “Be Your Own Champion”.

More apparel and toys, along with jewelry, accessories, collectibles, novelty, home goods, costumes and more Cobra Kai-themed goods are available for fans in the U.S. now:

• Find sleepwear, headwear, hosiery and accessories from Bioworld at Walmart.
• Contenders Clothing offers boxer briefs, hats, shirts, sweatshirts and tanks. Available at www.contendersclothing.com.
• All-new 7-inch figures from Diamond Select Toys are available for pre-order now at  www.diamondselecttoys.com, including the Johnny Lawrence, John Kreese and Daniel LaRusso figures, as well as the Deluxe Action Figure Set with all three characters.
• With Cobra Kai dominating Halloween this year, fans can continue using costumes and accessories from Disguise (costume division of JAKKS Pacific) , Party City and Spirit to roleplay scenes from the series.
• Diverson3’s Cobra Kai: Card Fighter mobile game for iOS and Android continues to keep pace with the show, with new characters and content added monthly.
• Funko Pop! vinyl figures are available for purchase at www.funko.com.
• Flaunt your Cobra Kai fandom through Han Cholo jewelry with earrings, pendant necklaces, rings or enamel pins, found at www.hancholo.com.
• IDW created a four-part limited edition comic book series, available at www.idwpublishing.com.
• Ripple Junction apparel, including dojo-themed t-shirts, tanks and hoodies, socks and more found on the official Cobra Kai Amazon store.

• Find Cobra Kai-themed drinkware, stationery, throws and novelty items from Surreal Entertainment and apparel from Mad Engine online and at various retail locations.
• Trends International posters, bookmarks and calendars available at www.trendsinternational.com.

The Cobra Kai fandom travels around the world, as major licensees and retailers offer everything series-themed, from fashion collaborations to everyday apparel, skateboards, home goods, tech accessories and many more. Key markets and licensees include the following:

Europe/UK:

• Dress up available from party delights at www.partydelights.co.uk from Amscan International Limited (also available in Australia).
• Bioworld International holds a license for day and nightwear throughout the UK and Europe and is currently available at retailers such as Asda, Primark and Next. Find now at www.next.co.uk.
• Cend International Limited (The Hut Group): Zavvi launched their first collection this year including apparel, accessories, gifting and home items, whch are available now at www.zavvi.com.
• Ecell Global offers a full range of phone and tablet cases available at goheadcase.com.
• Poster and gifting items from Pyramid Posters have launched at Truffle Shuffle, HMV, The Range at  store.hmv.com.
• STOR S.L. holds a drinkware and crockery license for Europe, UK, and MENA and is set to launch early 2022.

Mexico:

• From fashion designer Anuar Layon is a collection of leather jackets, socks, sneakers, denim jackets under his brand Prima Volta. Purchase at department store El Palacio de Hierro  (www.elpalaciodehierro.com), as well as www.primavolta.com.mx.
• Black 1983 has launched t-shirts, sweatshirts and hoodies for both men and women under its fashion brand Mascara de Latex. The line is available at select retailers and a mascaradelatex.com.
• Comercializadora Toxic showcases a wide collection of products including apparel, bags, wallets, headwear, drinkware and skateboards. Purchase at toxic.mx.
• A collection of shirts, sweatshirts and hoodies from Distribuidora de Ropa Viva are available at retailer Cuidado con el Perro,  www.cuidadoconelperro.com.mx.

Brazil:

• Pillowtex will launch an exciting line of novelty, gifting and homeware items as well as pet products in February 2022.
• Found at Lojas Riachuelo, another major retail with 300 stores across the country are Cobra Kai themed apparel, underwear, sleepwear and accessories. Available at www.riachuelo.com.br.
• Coming January/February 2022 is a product line from Rosstamp Confecção e Estamparia at retailer Piticas, including apparel, accessories and drinkware at over 500 of their stores which represent the largest ‘geek’ retail franchise in Latin America. Available at www.riachuelo.com.br.

Japan:

• This month, MEDICOM TOY is set to release a BE@RBRICK SERIES 43 with Cobra Kai and Miyagi-Do for international distribution.

SPCP is giving fans a one-stop-shop to snag all their favorite goods across every major product category at cobrakaistore.com for shoppers in the U.S., Canada, New Zealand and Australia and uk.cobrakaistore.com for European shoppers.

About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html

About Cobra Kai
Cobra Kai takes place over 30 years after the events of the 1984 All Valley Karate Tournament with the continuation of the inescapable conflict between Daniel LaRusso (Ralph Macchio) and Johnny Lawrence (William Zabka). Season 4 finds the Miyagi-Do and Eagle Fang dojos joining forces to take down Cobra Kai at the All Valley Under 18 Karate Tournament… and whoever loses must hang up their gi. As Samantha and Miguel try to maintain the dojo alliance and Robby goes all in at Cobra Kai, the fate of the Valley has never been more precarious. What tricks does Kreese have up his sleeve? Can Daniel and Johnny bury their decades-long hatchet to defeat Kreese? Or will Cobra Kai become the face of karate in the valley?

Cobra Kai is written and executive produced by Josh Heald, Jon Hurwitz, and Hayden Schlossberg via their production company, Counterbalance Entertainment. Cobra Kai is produced by Overbrook Entertainment in association with Sony Pictures Television.