New watch series marks Tockr’s first collaboration with Prime Video and Sony Pictures Consumer Products

New York | Austin, TX  – American watch brand Tockr announces a new, limited series of “The Wheel of Time” inspired wristwatches. With their luminous, serpentine watch dials, the new unisex Tockr “The Wheel of Time” models (ref. WOT1.1) channel the mystery and magic of the new fantasy series from Prime Video and Sony Pictures Television, available to stream now on Prime Video.

Tockr Founder Austin Ivey: “We are so proud to be the timepiece licensee for ‘The Wheel of Time,’ and it is our hope that this is just the first of many exciting collaborations to come with Sony Pictures Consumer Products and Prime Video.”

For centuries, the circular ouroboros serpent motif has signified the powerful, eternal nature of time, alchemy, and rebirth. In the universe of “The Wheel of Time,” this “Great Serpent” is also the favored icon of the revered and reviled Aes Sedai, those seemingly immortal wielders of The One Power. Tockr chose a great serpent as the key focal point of the brand’s first “The Wheel of Time” watch collaboration. In daytime, glowing serpentine creature emerges from the depths of each dark black dial,  illuminated in a blaze of bright white, Grade X1 Swiss Super-LumiNova®. By night, the largest serpent appears in a mystical, glowing blue reminiscent of Moiraine’s chosen ajah.

A 42 mm stainless steel case frames this otherworldly vision, with the largest serpent ringing the stainless-steel bezel, repeating in an ever-smaller concentric pattern that reinforces the concept of eternity and the cyclical nature of time. Ultimately, the eye is drawn to the dial center where the silver-tone hours, minutes, and seconds hands are anchored alongside the Tockr logo. The watch is powered within by a high-grade Swiss quartz movement.

The solid case back bears a richly detailed engraving of “The Wheel of Time” logo and a unique serial number engraving. A textured black silicone strap subtly mimics the serpent’s scales and adds a dramatic finishing touch, complete with a stainless-steel pin buckle engraved with the Tockr logo. Each wristwatch will come delivered in a custom “The Wheel of Time” branded leather pouch.

The Tockr team found parallels to “The Wheel of Time,” in their own epic journey, stepping away from the familiar to explore the unknown. Since its founding, the Austin, Texas-based brand has had strong ties to aviation, travel, and the armed forces. The new collaboration allowed the brand to abstract these themes and explore the concept of journeys, legends, memories, heroes, and the power of symbols. Tockr Co-Founder Sophy Rindler explained, “This project has challenged Tockr to broaden our horizons as a brand. Aviation will always be part of our DNA, but now we are excited to take collectors on journeys of imagination and discovery, as we have here, inviting them into the world of ‘The Wheel of Time’.”

For fantasy lovers and fans of the “The Wheel of Time” universe, each watch in this new numbered, limited Tockr “The Wheel of Time” series is sure to become a coveted collector’s item. The watches are available for pre-order ($449 USD each)  exclusively at Tockr.com, shipping worldwide, with delivery in early 2022. 

About Tockr™: Tockr™ is an American watch brand with a Swiss-made heart, founded in Austin, Texas in 2017. Inspired by his own experience as a pilot and the legacy of his grandfather, a U.S. Army pilot who flew C-47 aircraft during World War II, Founder Austin Ivey set out to combine his lifelong passions of watches and aviation in an accessible collection of design-forward watches. Today, Tockr watches carry on this legacy, taking collectors on flights of discovery with design-forward watches and creative collaborations. Tockr’s iconic collections have already captured the imagination of watch enthusiasts around the world. Discover the universe of Tockr at tockr.com.

About The Wheel of Time
The Wheel of Time is one of the most popular and enduring fantasy series of all time, with more than 90 million books sold. Set in a sprawling, epic world where magic exists and only certain women are allowed to access it, the story follows Moiraine (Rosamund Pike), a member of the incredibly powerful all-female organization called the Aes Sedai, as she arrives in the small town of Two Rivers. There, she embarks on a dangerous, world-spanning journey with five young men and women, one of whom is prophesied to be the Dragon Reborn, who will either save or destroy humanity.

Based on Robert Jordan’s best-selling fantasy novels, The Wheel of Time was adapted for television by executive producer/showrunner Rafe Lee Judkins. Larry Mondragon and Rick Selvage of iwot productions, Mike Weber, Ted Field of Radar Pictures, Darren Lemke, Marigo Kehoe, and Uta Briesewitz will also serve as executive producers, with Briesewitz set to direct the first two episodes. Rosamund Pike will serve as producer and Harriet McDougal and Brandon Sanderson as consulting producers. The Wheel of Time is co-produced by Amazon Studios and Sony Pictures Television.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html