Brand licensing specialist The Point.1888 has secured seven new licensees for publishing brand Percy The Park Keeper.

Created by Nick Butterworth, the popular heritage publishing property has expanded its licensing programme due to the continued popularity of the brand among families. With many of the books original readers now having children or grandchildren themselves, they are now looking to share their favourite stories with their children. This has allowed the brand to see continued growth and enabled it to bring new partners to the licensing programme.

The new licensees Include:

Poetic Brands – Kids & Baby apparel

William Lamb – Footwear & Accessories

Robert Frederick – Stationery, Art & Crafts, Garden

Tonies – Electric Audio Book Box

Anthem – Colouring Books

Museums & Galleries – Greetings Cards

Portico – Calendars

These agreements represent a huge step forward for Nick Butterworth’s brand licensing programme with The Point.1888, as they aim to bring his portfolio of literary properties to life through consumer products and events.

New partners will start rolling out their products this year, and are the perfect follow on from the recent success of a nationwide partnership with The National Trust for a family winter trail over the Christmas period.

As well as Percy the Park Keeper, the portfolio includes the hugely popular children’s books My Dad is Brilliant, My Mum is Fantastic, My Grandma is Wonderful, My Grandpa is Amazing, and the Altogether Now series. Nick has sold over 20 million books in more than thirty-five languages, with Percy the Park Keeper selling more than nine million copies with long-term publisher HarperCollins. HarperCollins have a wonderful publishing programme for Percy The Park Keeper which will continue to grow in 2022 & 2023.

Olivia Wiggett, Commercial Manager for The Point.1888 said, “We’re delighted to welcome all our new licensees to the Percy The Park Keeper programme. It’s such an exciting time for the brand to celebrate the quality storytelling and genuine emotion & warmth that never gets old. We can’t wait to keep growing the programme alongside Nick & Ben Butterworth and our wonderful licensees.”

Ben Butterworth said, “It is great to see the love for Percy amongst people of all ages confirmed in the growth of the licensing platform. We are delighted to be working with such good commercial partners. The Point.1888 continue to do an excellent job in expanding Percy’s licensing programme and we are very excited by what 2022 and 2023 has in store for Percy and his animal friends.”

Ensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love.

It also donates 11% of its profits each year to charities that have an emotional connection to each collaboration.

Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market.

It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That’s The Point(.1888) of brand licensing.

For brand extension opportunities please contact: helloyou@thepoint1888.com www.thepoint1888.com

About Nick Butterworth

Nick Butterworth was born in London and grew up in a sweet shop in Essex. He worked for various major graphic design companies before becoming a full-time author and illustrator. Among his picture books are Thud!, QPootle5, Jingle Bells, Albert le Blanc, Tiger and The Whisperer, and he is winner of the Nestlé Gold Award. He is best known for his stories about Percy the Park Keeper, which have sold more than nine million copies worldwide. Percy has also appeared in his own television series.