Santa Monica, CA — JAKKS Pacific, Inc. forms partnership with European-based toy innovation company Wow! Stuff, to launch “the first kid creator movie making toys brand, MovieMates”, announced JAKKS SVP of Marketing, Craig Drobis.

In a further joint statement to the European toy trade today, toy innovation company Wow! Stuff and award-winning stop-motion animation studio Aardman revealed their collaboration on this global consumer products initiative, ‘MovieMates’.

MovieMates, launching first with the blockbuster franchise Jurassic World, are a range of collectable highly detailed and articulated action figures mounted on a non-removable ‘film rig’ that comes with a free MovieMates app. Using the figure/s and the stop-motion app, kids and kidults can recreate movie scenes or make new one’s of their own. ‘Start making movies within 60 seconds’ is the premise with the easy to use toys and app.

“Kids are massive content creators, just look at YouTube and the rise of the kidfluencers who love sharing their homemade videos. From unboxing of latest toys to the creation of mini movies using off the shelf toys there is a clear opportunity to give them branded assets that they could never normally access. MovieMates also allows kids to show off their movie creations on social media without having to be the star of the show; their art, their movie is the star and they are the producer and director. Available within the app are official Jurassic World backgrounds, special FX sounds and stickers – and more great brands will follow”, said Wow! Stuff’s Head of Licensing Kenny McAndrew.

Craig Drobis, JAKKS SVP of Marketing, added “MovieMates is one of those brands that comes along once in a while where you think, hey why hasn’t this been done before? Today’s online creator community has shown how kids are engaging with brands and creating content of their own. With MovieMates kids can create their own stop-motion adventures using fully authorised and licensed branded assets”.

A free-to-download app is used to create stunning full action dinosaur movements complete with officialJurassic World backgrounds, special FX sounds and stickers. Add in the backgrounds, sounds and visual effects to make your scenes really pop! Collect all 3 unique MovieMates dinosaurs inspired by the upcoming Jurassic World Dominion film, coming to theaters June 2022. MovieMates is made for ages 8 and up will be available this fall at retail and online for $19.99 for the Blue Velociraptor, and $24.99 for the T.rex and Giganotosaurus.

Many other tier 1 licensed brands are set to launch later in 2022 and 2023.

About Wow! Stuff

Wow! Stuff positions itself within the toy market as ‘Great Brands Brought to Life!’, reflecting a tier 1 licensed brand portfolio brought to life with amazing product innovation. Wow! Stuff’s stated mission is ‘to work until our brains hurt to deliver toys and pop-culture gifts that are really INNOVATIVE, ON BRAND, IN UNIVERSE, ALWAYS!’. Offices are located in Los Angeles, USA, Hong Kong and Wolverhampton, UK. Wow! Stuff has won multiple awards and global recognition for its unique tech-toys and world first inventions, is a 3 times TOTY (Toy Of The Year) award nominee and winner of the Innovation award at the 2020 TOTY’s. For more information see www.wowstuff.com

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).