Footwear company Ground Up today announced the release of a brand-new stylish line of paw-fect sneakers. In partnership with Paramount Consumer Products, Ground Up introduces fashion sneakers based on the hit preschool series PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and most recently a major motion picture in association with Nickelodeon Movies and Paramount Pictures. Available exclusively at Journey’s Kidz, the newest style, featuring the beloved heroic members of the PAW Patrol, is available in toddler sizes.

Children can feel like part of the PAW Patrol and finish off every outfit with the ultra-popular PAW Patrol characters in comfort and style. Durable canvas, vulcanized rubber, sturdy Velcro, padding and printed lining come together to give little ones exactly the footwear they need to report for duty! All paws are on deck and ready for action with our high-top sneakers featuring the familiar faces of Chase, Marshall, Rubble, Rocky, Zuma and Tracker. Easy on and off closure allow toddlers to take charge and gear up.

Are you ruff ruff ready?!

Ground Up was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast. The brand inspires everyone to express their authentic selves and their fandom in creative ways through brand partnerships.

About Ground Up
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up has aligned itself with many premier licensing partners in each segment of business on both the Entertainment and Consumer side. Entertainment licenses include Disney, Nickelodeon, Warner Bros., Universal, Nintendo, Pokémon, MGA, Moonbug, Funimation, Dragon Ball Z and more. Consumer brands such as Coca-Cola and Budweiser have teamed with the company as well as lifestyle brands.

https://www.groundupintl.com/

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.