The licensing industry, led by Informa Markets’ Global Licensing Group, with support from trade association Licensing International and key licensing media outlets, is uniting to launch License to Move, a new, inclusive wellness initiative to get the global licensing industry moving and raise valuable funds for industry charity The Light Fund.

Anyone and everyone connected to the licensing industry is asked to move 5km and make a donation to the events’ charity partner The Light Fund (Licensing Industry Giving Help Together). How they move is entirely up to them. It could be a traditional walk, run or swim, perhaps a hop, skip and jump, or something a little more adventurous like canoeing, rowing, abseiling or paddleboarding! 

All donations will go directly to the charity, which raises monies to fund worthwhile charity projects that help children, women and men. Since its inception in 2004 The Light Fund has raised over £2 million and funded hundreds of different charity projects.

The License to Move platform opened May 16. The goal is for the industry to achieve a collaborative distance of 8,412 km, which maps the journey from Mandalay Bay in Las Vegas to ExCeL in London.

There are two ways for people to get involved:

• Individuals or teams can organisea walk at any point and donate through the platform until the end of the year.

Or they can….

• Get involved in the License to Move activity board by submitting their step count at Licensing Expo or by joining the organised group walk during BLE (4-6 October 2023) with the European licensing community.

Anna Knight, SVP Licensing, Informa Markets: “My dream for License to Move is, first and foremost, for it to be a highly participatory, accessible and inclusive wellbeing initiative – I’d love to see everyone getting outdoors, enjoying the sun, getting some headspace and recharging their wellbeing batteries while, at the same time, raising money for some great causes.

“And secondly, I know this is industry loves to collaborate and when it does it’s much greater than the sum of its parts, so I can’t wait to see the whole business getting behind this together with the Licensing Expo and BLE teams, our trade association Licensing International and our amazing media partners and friends; all working together to help give back to great causes.”

David Scott, Treasurer of The Light Fund: “We are delighted to announce the forthcoming License to Move initiative. It will allow everyone to participate in the Light Fund’s ongoing support of good causes and be totally inclusive. Whether you’re on your own, with a few office mates or part of a larger company initiative, you can sign up and set your own target and have fun away from the office, both doing good and feeling good. You can walk, run, cycle – or move any way you want – it’s your choice! We want this to be the biggest Light Fund event ever in terms of participation by our wonderful industry colleagues.” 

For media information:
Charlie Le Rougetel at BIGTOP
charlie@bigtop-pr.co.uk
07736 330676

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global magazine, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing’s definitive online resources. 

About The Light Fund
The Light Fund is a registered charity, which raises monies to fund worthwhile charity projects that help children, women and men. Since its inception, back in 2004, The Light Fund has raised over £2 million and funded hundreds of different charity projects. The Light Fund’s fundraising activities take place throughout the year. In the Autumn registered charities are invited to submit projects (only online submissions via this website are accepted) they would like to have funded. In December of each year members of The Light Fund committee then individually vote on which of these projects to fund with the successful beneficiaries being informed by the end of the year.