The Corner Shop becomes a destination where Barbie would shop and hang out in London

Ahead of the most anticipated movie of the year opening 21 July 2023 starring Margot Robbie and Ryan Gosling, Selfridges London turns pink with exclusive Barbie-inspired activations, from Barbie at The Corner Shop, windows along the store’s famous frontage displaying official movie costumes, Barbie pop-up in The Toy Shop, to The Cinema at Selfridges presenting back-to-back Barbie the movie screenings. 

From 17 July, Barbie is taking over The Corner Shop at Selfridges, imagining where Barbie would shop and hang out in London. Customers can enjoy the first ever Barbie Dream Wardrobe Rental by Selfridges Rental, curated by stylist and art director Theo White, featuring looks from the doll’s 64-year history, with era-defining outfits from the 70s, 80s, and 90s. Fans can also pay tribute to Barbie‘s 250+ careers with looks inspired by ‘Dream CEO Barbie,’ ‘Dream Fairytale Barbie, ‘Barbiecore’ edits and more, inspired by what Barbie would wear today and presented against a spectacular backdrop providing a fully immersive joyride into the world of Barbie.

Theo White says: “The ultimate styling job – mining the treasure trove of Barbie’s fashion doll archive to curate an edit of modern and vintage pieces so that fans can pay homage to icon Barbie careers and eras from power dressing CEO looks to dream 70s California pieces by renting ‘Barbie’s Dream Wardrobe!’”

Barbie at The Corner Shop will also host beauty looks by Lisa Eldridge who created the makeup for Dua Lipa’s Barbie the movie soundtrack ‘Dance the Night’ music video, bookable Barbie inspired hair and nail services, plus photo moments and a host of shoppable items that Barbie (and Ken!) might select for their own Dreamhouse and wardrobe. Official Barbie the movie merchandise includes the Barbie the movie toy line, Impala x Barbie Roller Skates and more.

Two Selfridges Windows adjacent to the main store entrance will also turn pink with two iconic Barbie the movie scenes re-created in London. A Barbie disco scene features the official disco costumes with the sequin jumpsuit worn by Margot Robbie and the white and gold jumpsuit worn by Ryan Gosling, making Selfridges the only place in the UK to see the real-life movie costumes. Barbie’s dressing room scene has also been re-created, featuring the pink and white gingham dress and two-piece skirt suit as worn by Margot Robbie in Barbie the movie.

Customers in Manchester can visit a Barbie pop up at Selfridges Trafford, open now, with dolls from the movie and other Barbie merchandise and launching on 17 July 2023 Selfridges Birmingham will host a Barbie destination including a selfie moment and the Barbie movie merchandise.

Judd Crane, Selfridges Executive Buying Director, comments: “Barbie is such an interesting pop culture icon. We fell in love with the idea of Barbie shopping and spending time at Selfridges. We’ve been following the creative

trajectory of the “World of Barbie” over the last decade, embracing inclusive attitudes and positivity. The Barbie brand today and new movie inspired us to take action and bring Barbie to life for this conceptual take on Barbie’s dream world.”

Customers can access the very best of Selfridges through Selfridges Unlocked. Open to everyone, Selfridges Unlocked gives Keyholders exclusive perks including first look launches, events, prize draws, free shipping, regular donations and more. Unlocked Keyholders visiting The Cinema at Selfridges 17 – 30 July to watch Barbie will receive complimentary candyfloss when showing their Key and ticket. Find out more here.

Barbie at The Corner Shop 

Barbie at The Corner Shop will feature Barbie and Ken inspired shoppable items from brands such as Rodarte, Ganni, Avavav, Marine Serre, House of Sunny and Endless Joy. The accessories edit includes a collection of preowned Reselfridges bags alongside the likes of Alaia, Versace, and Judith Leiber’s novelty clutches. For the first time, customers can rent Barbie looks from Selfridges Rental, inspired by her wardrobe from across the decades.

Visitors to The Corner Shop can also shop homeware to add a touch of Barbie to their interior, from Assied Toii’s mushroom stools made from deadstock fabric to Helle Mardahl’s signature candy coloured glassware. There’s even Barbie inspired doggy looks with outfits from Little Beast.

Bookable beauty services include makeup by Lisa Eldridge with looks inspired by different Barbies, manicures and nail art in Barbie colours from Manicurist and a Gisou Dry Styling Bar. A curation of summer hair accessories from Emi Jay will also be available with complimentary personalisation available on the opening weekend with a purchase. 

Barbie at the Toy Shop 

Shop Barbie toys at the Selfridges Toy Store takeover, a veritable Barbie playground featuring the movie line and core range for Barbie fans of all ages, where Barbie Dreamhouse, Barbie DreamBoat, Barbie & Ken Beach Dolls, Barbie A Touch Of Magic Pegasus and diverse Barbie (and Ken) Fashionistas including dolls with wheelchairs, Barbie Career dolls and more line the shelves.

The Cinema at Selfridges

From 17 July, The Cinema at Selfridges will undergo a pink Barbie transformation with pink lighting, a pink vintage photobooth printing black and white selfie photo strips and a Barbie backdrop for the perfect photo moment. Staff in Barbie inspired uniforms will serve from bespoke popcorn trays and pink candyfloss will be available. Barbie the movie will be playing back to back from 21 July 2023, tickets available here.