BBC Takes on Design, Manufacturing and Wholesale Distribution of the Brand Across the US and Canada

New York, NY – Authentic Brands Group forged  partnership with footwear supplier BBC International (BBC),  for skateboarding and snowboarding  brand DC Shoes. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear and snowboard boots and wholesale distribution of across the US and Canada.

“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”

Rooted in the early aughts of skate culture, DC’s fearless spirit captivates its global audience of consumers. Embracing inclusivity, creativity, and community, the brand continues to inspire the next generation of skateboarders, snowboarders, and cultural influencers. In its next phase of growth and expansion, DC Shoes is poised to navigate the delicate balance between tradition and innovation in partnership with BBC.

“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers,” said Seth Campbell, Corporate President at BBC. “With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand’s strong DNA and heritage