New owned brand dealworthy features nearly 400 everyday basics, starting at less than $1 and with most items under $10

Minneapolis, MN — Target Corp. introduced its new low-price owned brand, dealworthy, designed to give consumers incredible value on nearly 400 everyday basics.

With dealworthy, Target is offering more options at lower prices, starting at less than $1, while strengthening its portfolio of owned brands. dealworthy also is backed by Target’s owned brand promise: If a consumer is not satisfied with any Target owned brand item, they can return it within one year with a receipt for an exchange or a refund.

“With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. “We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target.”

Meet dealworthy
The dealworthy assortment spans apparel & accessories, essentials & beauty, electronics and home items. Starting at less than $1 and with most under $10, the prices on dealworthy items are among the lowest guests will find across Target’s assortment. In electronics, some items, like phone cases, will be priced 50% lower than any other brands sold at Target. The first dealworthy products will arrive in February in stores and on Target.com, and new products will continue to be introduced throughout 2024 and early 2025, including power cords, undergarments, socks, laundry detergent, dish soap and more.