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Delipap – Moomin (Rights & Brands)
The company behind Moomin baby diapers, Delipap, was founded in the 1970s with the aim of producing diapers that are friendly to children’s skin. The founder of the company came up with a new kind of diaper made of crushed paper and opened the first diaper factory. Delipap started working with Moomin 30 years ago when they asked the creator, Tove Jansson, if they could use Moomin on their product. Delipap uses all its years of experience to make the best diapers possible and as environmentally sustainable as possible. This means using only the purest and safest raw materials sourced responsibly and manufactured with renewable energy. Since 2021, domestic Moomin Baby diapers are 100% carbon neutral. Delipap is still constantly engineering its diapers to minimize its CO2 footprint and compensates the remaining amount by favoring Gold Standard-certified projects under the UN Climate Neutral Now program.
GROUNDTRUTH – Ed Stafford (Brandgenuity)
Brandgenuity brought together adventurer Ed Stafford, a renowned explorer and Guiness World Record holder, and GROUNDTRUTH for a one-of-a-kind entirely sustainable duffle bag. The Hybrid Duffle Backpack launched on Kickstarter in March 2023, achieving its fundraiser goal in 24 hours. The product redefines the way the fashion and manufacturing industries work to reduce pollution and emissions. Using recycled plastic bottles and plastic embedded captured CO2 emissions, the bag is a first of its kind innovation and 40% more durable versus virgin plastic. The product achieved distribution at Harrods in September 2023, with two more placements scheduled in 2024. Stafford lent his unique expertise by field testing the bag around the world and supporting it with photography, video, social, and live Q&A content.
Minions x Boxed Water
Boxed Water has teamed up with Universal Products & Experiences to produce limited edition CarbonNeutral 500mL Boxed Waters inspired by Illumination’s Minions. Not only does the fun, character-forward packaging delight the whole family, but it also supports the mission to repopulate National Forests and urban centers with much-needed tree cover. This product is made with 100% pure water in a sustainable, plant-based carton that is renewable, recyclable, and reusable. Consumers were encouraged to share pictures of the Minions-inspired Boxed Waters on social media and, in return, Boxed Water planted two trees in a National Forest in coordination with the National Forest Foundation.
Narwhal Ocean Research Center – ERDOS (Alfilo Brands)
NORC is an organization dedicated to marine protection, also a member of PLAST POLL. Since its establishment in 2017, it has participated in many activities such as beach cleanup, microplastics analysis, coral conservation, and also China’s first civilian Antarctic research. NORC’s mission is going green using sustainable cashmere to reduce carbon footprint. The packaging also uses sustainable materials to reduce plastic use. Cashmere can biodegrade within a few years and release valuable nitrogen-based nutrients to the soil. They spent two years researching before launching the Polar Series. The product is designed for many environments such as mountains, glaciers, and deep sea. More natural fabrics are used to reduce carbon emissions and pollution. NORC members wore the collaboration products during their Arctic expedition, proving the professionalism of the brand. Erdos also opened a pop-up store at Xintiandi, a fashion landmark in Shanghai, and invited outdoor influencers and Arctic researchers.
Recycle to Read x Tesco
Hasbro and Tesco joined forces with leading not-for-profit environmental educational company, Wastebuster, to trial a new in-store campaign that turned broken plastic toys into books and reading resources for U.K. schools as part of the Recycle to Read campaign. The trial encouraged children and families to recycle their broken, hard plastic toys via toy recycling bins placed in select Tesco stores. Backed by Hasbro, the initiative aimed to drive a circular solution for unwanted or broken plastic toys with families first encouraged to rehome toys through giving to friends, families, schools, or local charities. Broken toys were able to be recycled in Tesco stores where they were collected and turned into plastic pellets to create new items including coat hangers, chairs, and coffee machines. The recycled toys were registered for points and the 50 highest point-scoring schools in the area won vouchers to spend on a wide range of books.
The Landmark Project – National Wildlife Federation (Jewel Branding & Licensing)
The Landmark Project proudly partnered with the National Wildlife Federation (NWF) to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger Rick. This heartwarming collection celebrates a legacy of conservancy and kindles the enduring spirit of wonderment for our natural world. Founded on a shared commitment to environmental preservation, The Landmark Project crafts products that spark appreciation for America’s natural wonders. NWF works to ensure all wildlife, people, and ecosystems thrive through education and empowerment to champion wildlife conservation and protect our Earth. The Landmark Project captured the sense of wonder and purpose with their new collection, helping NWF to build on their legacy of wildlife and environmental conservation. With each purchase from this collection, The Landmark Project returns a portion of the proceeds to NWF, directly contributing to their vital environmental and conservation initiatives.
