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Kidrobot Launches Fanta Figures image

Kidrobot Launches Fanta Figures

NECA’s Kidrobot will launch a four-pack of licensed collectable three-inch resin figures under Coca-Cola Co.’s Fanta brand.

The figures copy a 1970s-style glass Fanta bottle filled with pineapple, strawberry, grape and orange flavors.  The collection will be sold in a four-pack at $119 and ship in the fourth quarter.

With a British naval blockade preventing Coca-Cola syrup from arriving in Germany in 1941 during World War II, Coca-Cola Deutschland developed Fanta as an alternative drink using sugar beets and whey. The drink sold three million cases in 1943. Production in Germany was stopped in 1949, but resumed in its current form in Naples, Italy in 1955.

Coca-Cola bought the brand in 1960, but limited distribution in the U.S. for a time to avoid competing with its flagship product. Distribution was also limited in the 1980s to avoid competing with Coca-Cola’s Minute Maid brand. It received a national push in 2001 in targeting the Hispanic market.

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