Hasbro is growing its global location-based entertainment (LBE) efforts across luxury dining, STEM-based play, and touring experiences featuring iconic brands like Monopoly. In addition to new experiences, several existing LBE offerings will be expanded into new territories as part of the strategy.

MONOPOLY Tea Tour (EMEA)
Coming soon, experience London in a whole new way with the MONOPOLY Tea Tour from Brigit’s Bakery. An immersive, on-the-move afternoon tea experience aboard a classic Routemaster London Bus, this unique experience blends a London MONOPOLY-inspired sightseeing adventure, a ‘quintessentially British’ afternoon tea, and a custom, interactive MONOPOLY game, offering a memorable journey for all ages. Book tickets at b-bakery.com.

MONOPOLY Steakhouse (LATAM)
Opening in Monterrey, Mexico in 2025 is MONOPOLY Steakhouse, an unparalleled dining experience themed after the world’s favorite family board game. Every detail, from the hidden speakeasy to the MONOPOLY-themed dishes, offers a seamless blend of luxury, nostalgia and modern sophistication. Plus, MONOPOLY Steakhouse features a retail section with exclusive themed luxury items, allowing guests to take a piece of the MONOPOLY magic home with them.

Planet Playskool UK (EMEA)
Hasbro and Xperience Leisure Ltd (XL) have announced an exclusive licensing agreement to bring the Planet Playskool entertainment centre concept to families across the UK. This multi-activity supercentre will combine XL’s expertise in leisure experiences with several beloved family brands such as TRANSFORMERS, POTATO HEAD, MOUSE TRAP and SPIROGRAPH, among other Hasbro brands. Designed to seamlessly combine fun and hands-on learning, Planet Playskool promises an immersive experience that will delight both children and adults alike.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.