London, UK – Atari teamed up with Sauce Shed to unveil Atari Sauce, a collection of  hot and BBQ sauces inspired by classic Atari games. The partnership was brokered by Atari’s global licensing agency Tinderbox, the specialist digital division of Beanstalk.

The collection combines the spirit of Atari’s well-known titles – including Asteroids, Centipede, and Breakout – with Sauce Shed’s culinary creativity, delivering sauces that are as thrilling as the games themselves. Every ingredient, down to the design of the bottles, has been carefully selected to stay true to the game’s essence, making every sauce a culinary nod to Atari’s legacy capturing the timeless magic of the brand.

“Atari Sauce is a wonderfully fun partnership, and the creativity of the Sauce Shed team has really captured the imagination of our fans,” said Casandra Brown, Sr. Director, Atari. “Olly and Dave’s playful approach – “where fun meets flavor” – is a great fit for the Atari brand.”

The collection’s creation is led by Sauce Shed founders and award-winning chefs Olly Reynalds and Dave Perrett, celebrated for pushing culinary boundaries with their fiery creations. Both grew up in the golden era of gaming spending their childhoods mastering the Atari 2600 and have channeled their passion for gaming and nostalgia into Atari Sauce.

“Working with Atari has been a dream come true,” said Olly Reynalds, co-founder of Sauce Shed. “We’ve combined our passion for bold, unforgettable flavors with the iconic worlds of Atari’s games to create sauces that are as exciting as they are delicious. This collaboration is all about having fun, and we couldn’t be prouder of the result.”

With Atari’s retro charm and Olly and Dave’s culinary creativity, Atari Sauce is where fun meets flavor in the tastiest way possible.