Striker Entertainment is thrilled to announce its exclusive representation agreement with NHK Enterprises, Inc. a related company of NHK, Japan Broadcasting Corporation to spearhead the return of Domo, the beloved pop culture icon, into the North American consumer products marketplace. This partnership aims to reignite the Domo phenomenon that captivated fans and retailers in the early 2000s, paving the way for new and innovative consumer products.

A Nostalgic Journey: Domo’s Early 2000s Rise
Originally created by NHK in 1998 as the mascot for its satellite broadcasting, Domo quickly gained a cult following, becoming a prominent figure in the early 2000s merchandise licensing industry. Known for his quirky, open-mouthed design and irreverent charm, Domo’s appeal transcended age and cultural boundaries. The character graced retail shelves in the form of plush toys, apparel, accessories, and more, solidifying his status as a global phenomenon.

Who is Domo?
Domo is a curious, brown, fuzzy character with a distinctive wide grin. Domo’s unique blend of humor and charm has resonated with fans worldwide, making him an enduring pop culture figure. After being created by Tsuneo Goda (Dwarf) in 1998, NHK’s continued stewardship of the character has ensured that Domo remains a beloved mascot in Japan and beyond.

A New Era for Domo
Through its strategic partnership with NHK Enterprises, Inc., Striker Entertainment is set to relaunch Domo into the North American marketplace, introducing him to a new generation of fans while rekindling the nostalgia of long-time enthusiasts. This initiative will focus on a robust licensing program spanning diverse categories such as toys, apparel, collectibles, and digital products. In support of this effort, there is a plan in place to establish a dynamic social media presence, engaging fans with fresh, relatable content and meeting them where they are in today’s digital landscape.

“Domo proved itself to be a very successful character driven consumer products brand in the early 2000’s.  Whereas the character remains the same, the way consumers engage with and share content has dramatically shifted and Striker is looking forward to marrying the nostalgia factor with meme culture and bringing this special character back to existing fans and introducing him to a new generation.” said Russell Binder, CEO of Striker Entertainment.

“Shortly after Domo was born, it quickly spread all over the world via the Internet and has been loved in a way that is different from Domo in Japan. With a new partner called Striker Entertainment, Domo will continue to expand in new ways. I’m looking forward to seeing it,” said Nobuto Ariyoshi, president of NHK Enterprises.

About Striker Entertainment
Striker Entertainment is a Los Angeles-based full-service licensing agency and IP accelerator dedicated to maximizing licensing and media opportunities and building brand equity for its clients. Striker represents some of the biggest global properties including “Five Nights at Freddy’s,” “The Walking Dead Universe,” “Blade Runner,” “Creepshow,” and more. Striker has won several Licensing Industry Excellence awards for its licensing programs, including “The Walking Dead,” “The Twilight Saga,” “The Hunger Games,” and “Angry Birds.” Striker’s client roster includes AMC, Media Rights Capital, Scottgames, Alcon Entertainment, and several others. For more information, visit www.strikerentertainment.com

About NHK Enterprises, Inc.
NHK Enterprises, Inc., a related company of NHK (Japan Broadcasting Corporation) based in Tokyo, represents Domo as a licensing window on behalf of the owner NHK and FIELD MANAGEMENT EXPAND Inc. (FMX), where Tsuneo Goda belongs.