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Mavka Themed Waterpark Opens in Ukraine
Located in the heart of the Carpathian Mountains, in the Bukovel resort nearby the Lake of Youth, Ukraine’s first-ever themed waterpark, Mavka Aquapark, has officially opened. This unique attraction is developed under the license of the animated movie “Mavka. The Forest Song” (produced by Animagrad Studio and licensed by Nerd agency, FILM.UA Group, Ukraine).
Spanning over 18,000 square meters (194K sq ft), Mavka Aquapark, offers an exciting experience, featuring six water slides, seven panoramic pools with breathtaking views, a forest-inspired SPA center, and a dedicated children’s zone with a warm pool. Thanks to this, visitors can enjoy swimming against the backdrop of snowy landscapes in winter and the majestic Carpathian forests with pines and firs in summer. Visitors can also explore the Mavka Store, a themed retail shop offering exclusive licensed merchandise.
“Mavka Aquapark is a one-of-a-kind leisure destination in Ukraine`s Carpathian Mountains. It serves not only as a hub for year-round recreation for visitors from all over Ukraine but also as an attraction for international tourists to explore Ukrainian culture and authentic traditions. Ukraine’s rich heritage deserves to be shared with the world. Bukovel, as a leader in the country’s tourism industry, is committed to preserving traditions and fostering sustainable development in the western region. Our collaboration with the creators of the MAVKA Universe is a natural fit, as the animated movie reflects the grandeur of Ukraine’s natural landscapes and rich culture,” stated Vasyl Hrynkyv, Director of Mavka Aquapark.
“A themed waterpark is an important milestone and the recognition of the MAVKA licensed brand. Every corner of the venue, slide names, numerous characters immerse visitors into the MAVKA Universe, filled with the beauty of nature, magical creatures, and adventures. The waterpark will endure for decades, strengthening bonds between the audience and the MAVKA IP. We are thrilled and proud to have the MAVKA licensed waterpark launched.” said Tetiana Ruban, CEO of Nerd agency, the licensing agency of FILM.UA Group.
MAVKA IP has become a phenomenon in Ukraine’s licensing market, engaging over 50 licensees into its expanding universe. Over 550 licensed products have been launched in the market, including apparel, jewelry, cosmetics, books, board games, stationery, tableware, toys and many more. Space branding has also been a popular case, including Lviv Croissants restaurant chains in Ukraine and Poland, a Mavka-themed Silpo supermarket in Kyiv, and children’s playrooms in multiple Ukrainian cities. Now, with the launch of Mavka Aquapark, the licensing program has reached yet another major milestone!
MAVKA. THE FOREST SONG is a Ukrainian feature-length animated film produced by Animagrad (FILM.UA Group). Released in 2023, it gained immense popularity and became the highest-grossing animated film in Ukrainian box office history and the most successful Ukrainian production ever. The film was screened in 148 countries, earning over $21 million worldwide. It has been dubbed in 32 languages, and the the IP has expanded into a vast Mavka Universe with a wide range of licensing agreements.
Nerd Agency is a brand licensing agency within FILM.UA Group. Nerd Agency manages global rights for MAVKA and represents international brands in Ukraine, including The Little Prince, Robocar POLI, Gorjuss, Tara Duncan. Awards: Winner of the Bologna Licensing Award 2024, Winner of Licensing International Rising Star 2022, Finalist of Licensing International Excellence Awards 2024.
FILM.UA Group, the undisputed leader in the Ukrainian AV content market, is one of the largest media enterprises in Eastern Europe, specializing in the production of feature films, drama series, digital, non-scripted and animated content. The group engages in international content distribution, including theatrical, and offers comprehensive content adaptation and localisation services. FILM.UA Group operates its own television channels, production facilities and 8 filming sound stages.
Notable titles produced by FILM.UA Group include “Mavka. The Forest Song,” “The Witch. Revenge,” “December 31st Express”, “Those Who Stayed,” “Love in Chains,” “Crazy Wedding,” “Mr. Jones,” among many others.
Animagrad is a leading animation studio in Eastern Europe and part of FILM.UA Group, focuses on producing high-quality 2D and 3D animation. Titles: “Mavka. The Forest Song”, “Stolen Princess”, “Whizz Kids”, “Tiki”