New York, NY: Surge Brands today announced it has been appointed the exclusive global licensing agent for Pine Glo®, the multi-million-dollar, U.S.-manufactured household cleaning and disinfectant brand known for value, quality, and broad nationwide retail footprint.

Founded in 1979 by the Diehl family, Pine Glo remains family-owned and has grown into a national brand with chainwide distribution across Walmart, Dollar Tree, Dollar General, Family Dollar, and more than 50,000 retail locations. Manufactured in the USA, Pine Glo delivers high-performance disinfectant and multipurpose cleaners with strong consumer appeal. The brand’s portfolio includes disinfectant cleaners, all-purpose cleaners, and premium formulas across a wide range of sizes. Pine Glo’s value-driven strategy has positioned the brand as a volume leader with high consumer trust and category-leading price-to-value performance.

Under the new partnership, Surge Brands will drive a major retail expansion of the Pine Glo brand, introducing it into a wide array of new categories, from essential hard goods to targeted cleaning solutions for automotive, bathroom, garage, and outdoor applications. This strategic growth plan is designed to dramatically extend Pine Glo’s consumer reach and elevate its footprint worldwide.

“Pine Glo represents exactly what today’s retailers and consumers are demanding, trustworthy cleaning performance and value pricing,” said Ari Freedman, Vice President of Licensing at Surge Brands. “We see enormous potential to extend Pine Glo into adjacent categories and global markets, and we’re excited to bring this powerful brand to new partners worldwide.”

“Our family has built Pine Glo over more than four decades with a focus on quality, integrity, and value,” said Matthew Diehl, President of Pine Glo Products, Inc. “Surge Brands is the ideal partner to take Pine Glo into its next phase of growth. Their expertise in developing global licensing programs and their deep retail relationships will allow us to expand the Pine Glo brand into new categories while maintaining the standards our customers expect.”

With strong national awareness, proven retail performance, and a growing portfolio including trending scents and premium formulations, Pine Glo is positioned for global brand expansion and licensing growth.

About Pine Glo
Since 1979, Pine Glo has delivered effective and affordable disinfectant cleaning solutions trusted by families across the U.S. Based in Zebulon, NC, this family-run business is known for its reliable cleaning power at a value price. Pine Glo is an EPA-registered all-purpose disinfecting cleaner, proven to kill germs and viruses on hard, nonporous surfaces. Each batch is produced under rigorous quality testing with exceptionally low tolerance for variation, ensuring consistent strength, safety and performance. With its commitment to dependable disinfecting power and everyday value, Pine Glo continues to help households and communities stay clean, healthy and protected.

About Surge Brands
Headquartered in New York, NY, Surge Brands, Inc., a sister company to Surge Licensing, Inc., focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces, strategically building franchises through global multi-platformed entertainment and product licensing programs.