McDonald’s and Netflix Launch Two “KPop Demon Hunters”-Inspired Meals
HUNTR/X and the Saja Boys’ epic rivalry is coming to McDonald’s restaurants nationwide with dueling adult meals, and exclusive fan experiences starting March 31.
Chicago, IL — KPop Demon Hunters global K-pop icons HUNTR/X and the Saja Boys are bringing their battle for the fans to the Golden Arches.
Starting March 31, McDonald’s is teaming up with Netflix to turn restaurants into the ultimate arena. The partnership features two all-new meals for adults and exclusive photocards that unlock first-access content for a limited time. The campaign also brings flavors from McDonald’s restaurants in South Korea, connecting fans to the film through taste.
“Everything we do at McDonald’s is for the fans, and no one can relate to that more than Netflix and KPop Demon Hunters,” said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s. “Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds — inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
The Saja Boys Breakfast Meal is available as:
Spicy Saja McMuffin: A Sausage McMuffin® with Egg, topped with a peppery Spicy Saja Sauce — inspired by the fire of Gwi-Ma.
Hash Browns: Our signature hash browns, crispy on the outside and soft on the inside — just like the Saja Boys’ leader Jinu.
Small Soft Drink: Your choice of a little “Soda Pop” to cool down from the heat.
The Huntr/X Meal is:
Huntr/X is taking the stage for the rest of the day to show fans “how it’s done, done, done!” The Huntr/X Meal makes the Golden Arches even more “Golden” and includes a 10-pc. Chicken McNuggets®, medium soft drink and three limited-time menu items:
Ramyeon McShaker Fries: A spicy, umami spin on our World Famous Fries® featuring a soy, garlic, sesame and spice seasoning — inspired by Rumi, Mira and Zoey’s go-to snack. Sprinkle the seasoning into the McShaker bag, add fries, and shake for a bold taste that’s true to South Korean flavors.
Hunter Sauce: A sweet chili sauce mixing notes of chili, garlic and pepper with just enough heat inspired by Huntr/X fierce, yet fun-loving personalities.
Demon Sauce: A bold mustard sauce with heat and tang — made purple, just like demon pattern.
“KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans deeper into the worlds they love,” said Marian Lee, Chief Marketing Officer, Netflix. “With McDonald’s, we were able to turn the rivalry between The Saja Boys and HUNTR/X into something fans can actually experience, drawing inspiration from Korean culture and food traditions that sit at the heart of the film. From Ramyeon McShaker Fries to Demon sauces paired with Soda Pop, every detail was designed to feel like it could have come straight out of a scene in the movie.”
Exclusive Access: Huntr/X + Saja Boys Photocards
An exclusive photocard for either HUNTR/X or the Saja Boys and
A Derpy access card.
Fans can scan the QR code on each Derpy access card and enter the unique code on the McDonald’s App by April 26 to unlock first access to exclusive content and a special reveal of the group that wins the Battle for the Fans.