New York, NY — The Cookware Company is launching the first licensed Martha Stewart kitchen electrics collection exclusively in Amazon’s stores.

Designed to make every day cooking easier, the collection combines practical features with modern design and reliable performance for home cooks of all skill levels.

The new collection includes a range of countertop essentials—including stand mixers, coffee/spice grinders, ovens, slow cookers, air fryers, rice cookers, blenders, toasters, waffle makers, milk frothers, and more—each crafted to reflect Martha’s commitment to quality, beauty, and practicality.

Each piece is designed to blend into the kitchen, with simple forms and discreet digital displays that disappear when not in use, keeping countertops visually clean. Standout pieces include a French door air fry oven designed for effortless entertaining, a powerful stand mixer designed to be left out on the counter, and a sleek touchscreen toaster that brings modern convenience to everyday routines, all thoughtfully priced for everyday use.

“This collection of kitchen electrics marries high performance and functionality with exquisite design,” said Stewart. “Every piece has been rigorously tested by me and my team of experts, and we are so proud of the results.”

The Martha Stewart Kitchen Electrics Collection emphasizes:

• Design: Simple forms, neutral finishes, designed to blend into the kitchen

• Smart Functionality: Easy-to-use controls and versatile features that make cooking easier

• Trusted Performance: Durable construction and consistent results across a variety of cooking tasks

• Affordability: High-quality appliances priced from $39.99 to $299.00, bringing Martha’s signature style into more homes than ever

Whether preparing quick everyday meals or hosting a weekend brunch, the collection is designed to meet the needs of today’s modern home cook. Reflecting Stewart’s renowned eye for color and design, the collection launches in a curated palette inspired by her homes and gardens, including four colors: honeydew (light green), linen (beige), caviar (dark grey), and sky (light blue), with indigo (dark blue) coming in May.

The full collection is available now exclusively in Amazon’s stores, offering convenience and fast delivery. This collection marks a significant expansion of Martha Stewart’s product portfolio, bringing her decades of culinary expertise and lifestyle authority into a new category.