Hollywood, CA   – Miraculous Corp will lauch a slate of strategic brand collaborations that will roll out in the U.S. from mid-May through December 2026 for Miraculous – Tales of Ladybug and Cat Noir.

Set in the heart of Paris, Miraculous follows Marinette and Adrien—ordinary teens with extraordinary destinies. When danger strikes, they transform into Ladybug and Cat Noir, crime-fighting superheroes. But while they fight supervillains in secret, they also navigate crushes, friendships, and the everyday chaos of teen life. It’s a coming-of-age story layered with anime-style mythology and heartfelt themes of identity, empowerment, and self-belief, with a core message that true heroes are the ones behind the mask.

The new programs span branded retail promotions and experiential activations across high-frequency, family-focused destinations. Together, these initiatives invite fans to show up with confidence, creativity, and kindness in their everyday lives. The programs are as follows:

“Treat Yourself Like a Hero” with SweetFrog Premium Frozen Yogurt, May 27 – August 18

This family-friendly frozen yogurt brand is known for its self-serve experience and community-focused store environments. The nationwide summer promotion across its 250 locations is anchored by the campaign theme “Treat Yourself Like a Hero.” Guests can enjoy a custom Miraculous-themed frozen yogurt cup, Ladybug color-changing spoon, and an exclusive themed flavor, Power Up Raspberry Macaron, inspired by Ladybug’s superhero persona. The promotion will be supported by a national sweepstakes promotion and in-store activations. 

“Everyday Hero Self Care” with PIPA Skincare, June and August

Specialists in dermatologist-tested skincare products designed specifically for children and tweens, this limited-time PIPA skincare bundle reflects the theme of “Everyday Hero Self-Care,” encouraging healthy routines and confidence and self-expression as foundational superpowers. 

“Sweeten the Day the Miraculous Way” with Rocky Mountain Chocolate Factory, September 15 – October 31

A premium chocolatier recognized for its handcrafted sweets, Rocky Mountain Chocolate Factory transforms seasonal treats into meaningful moments of fun and connection. The chocolatier will offer Miraculous-themed hand-dipped caramel apples across 150 locations, supported by custom packaging and in-store signage. The activation encourages families and friends to brighten someone’s day through simple, thoughtful gestures.

“Inspired by Paris, Created by You” with Color Me Mine, September

This nationwide in-studio creative activation with leading paint-your-own pottery franchise Color Me Mine across its 150 stores builds on the “hero art activity” concept, inviting fans to express their inner hero through creativity and self-expression. The promotion features exclusive Miraculous-themed pottery projects and Paris-inspired design elements. 

“Be Miraculous” with Snip-its & Cookie Cutters Haircuts for Kids, October – November

Snip-its and Cookie Cutters Haircuts for Kids are popular children’s hair salon brands known for transforming haircuts into fun, entertainment-driven experiences. This nationwide promotion at more than 150 locations will feature Miraculous-branded in-salon materials and themed elements that transform routine haircuts into confidence-building superhero moments. Inspired by the “Be Miraculous” positioning, the experience empowers kids to see themselves as heroes in their own stories, celebrating individuality, confidence, and self-expression.

“Superhero Sweetness” with Crêpe Delicious, Holiday
This holiday promotion across 45 locations in the United States, Canada, Mexico, and Chile will feature a Miraculous-themed Strawberry Nutella Crêpe supported by in-store signage and branded promotional materials. The activation delivers a fun, indulgent brand moment for families, extending Miraculous into the specialty QSR category during a key seasonal window.

“At its core, Miraculous – Tales of Ladybug and Cat Noir is about confidence, self-expression, and believing in yourself,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp. “These partnerships bring that message to life in ways that feel personal and accessible, turning everyday experiences into moments where kids can see themselves as the heroes of their own story.”