Instax instant cameras and smartphone printers are the stars of the coast-to-coast road show

Valhalla, NY  — Fujifilm North America Corporation Imaging Division, is launching the Fujifilm instax  Capture The Joy Tour, an immersive brand experience that allows consumers to get hands-on with the company’s instax™ instant cameras and smartphone printerproducts.

The tour will kick off on May 22 when it makes its first stop at Asbury Park, NJ. The tour will conclude in September on the West Coast.

“instax™ products are all about self-expression, and that was top of mind for us when designing and planning the Capture the Joy Tour for 2026,” said Ashley Reeder Morgan, vice president, Consumer Products, FUJIFILM North America Corporation. “Through the tour, both instax™ brand fans and those who may be new to the brand can have the opportunity to touch, try and create with our products onsite, giving them a chance to utilize the bright, colorful surroundings we’re bringing to have fun, connect with each other and create some really special instax prints.”

At each scheduled location, a large instax™ branded dome will be constructed onsite, with its vibrant road trip theme designed to inspire consumers’ creativity and spontaneity through interactive displays and demonstrations.

Both inside and outside the dome, guests will have several opportunities to shoot and print their own pictures in real time using instax™ instant cameras and smartphone printer products. They are encouraged to use the cameras and printers onsite to create images they can take with them.

“Being present at these events across the country is an important way for us to connect with our communities,” said Morgan. “Not only is their feedback critical to us, we love engaging with them and also introducing new fans to the brand.”

The tour will be making stops at a variety of locations, including musical events, food festivals, sporting events, and parks/plazas. The first five stops of 2026 FUJIFILM instax™ Capture The Joy Tour are:

Asbury Park, N.J. 5/22 – 5/25 Asbury Park

Seaport Courtyard Boston, Mass.

Bryant Park 5/29 – 5/31 New York, N.Y.

Summerfest 1 6/9 Milwaukee, WI

Summerfest 2 6/18 – 6/20; Milwaukee, Wis. 6/25 – 6/27.