China — —  Duolingo and MINISO launched their first-ever collaboration in China: a new lifestyle collection and immersive retail campaign built around a simple truth — Duo never misses an opportunity to remind you he’s there.

The Duolingo x MINISO collection features over 70 products spanning collectibles, blind boxes, plush, keychains, home décor, t-shirts, stationery and more. Starring Duo and Lily, two of Duolingo’s most iconic characters, the collection is designed to bring Duolingo’s signature humor off the screen and into fans’ daily routines. “Through our partnership with MINISO, we’re bringing Duo to life through product in a way that feels fun, surprising and truly unique to Duolingo, ” said Elena Vrska, Head of Global Licensing at Duolingo. “In this broad assortment of products, there really is something for everyone to enjoy.”

To mark the launch, MINISO will host two limited-time pop-up experiences in Shenzhen and Shanghai, running May 29 through June 28. Each pop-up brings the world of Duolingo to life through themed displays, photo moments and immersive product storytelling — all rooted in the campaign’s central concept: Duo doesn’t give up, and neither should you. “Partnering with Duolingo marks another important milestone in MINISO’s global IP layout. We focus on integrating world-class IPs into lifestyle retail, and this collaboration perfectly blends Duolingo’s online influence with MINISO’s offline retail advantages. Through products and immersive pop-up experiences, we aim to create a brand-new lifestyle experience for consumers.” said Tom Huang, project director at at MINISO.

The collection will roll out across MINISO and MINISO LAND stores throughout China, supported by out-of-home advertising, social media activations, store takeovers and a teaser campaign that ran across MINISO stores ahead of launch. The collaboration marks a significant milestone in Duolingo’s licensing strategy, extending its characters, humor and passionate fancommunity into consumer products and retail experiences — and for MINISO, it adds another major global IP partnership to its growing portfolio of character-driven lifestyle collections.

This collection invites fans to bring Duo into their everyday livesNo lessons required, though he won’t complain if you sneak one in.