Columbus, OH — Bath & Body Works forged a strategic partnership with Ulta Beauty, that will bring a curated selection of its body care and home fragrance products to more than 600 stores nationwide and Ulta.com starting July 12.

The collaboration reflects the company’s focus on building the foundation to reposition Bath & Body Works from a specialty retailer into a category‑leading global brand. It also marks an important step in its Consumer First Formula, expanding access to the brand in one of the country’s leading beauty discovery destinations.

Ulta Beauty customers will have access to a curated selection of Bath & Body Works products across home fragrance and body care. This assortment includes  signature scents in fine fragrance mist, body cream, hand soap and more, along with a collection of the brand’s high-quality three-wick candles and Wallflowers. It also features the return of a nostalgic favorite, Juniper Breeze, available exclusively at Ulta Beauty.

The strategic partnership reflects Bath & Body Works’ broader marketplace strategy: expanding beyond its owned stores and digital channels to meet consumers in the places they already discover, browse and buy beauty, fragrance and self-care products.

“We’re continuing to expand our reach by bringing the best of Bath & Body Works to fragrance fans at Ulta Beauty,” said Maly Bernstein, Bath & Body Works chief commercial officer. “This strategic partnership introduces our brand to new, highly engaged consumers who love to discover and explore, with a curated selection of thoughtfully crafted scents that showcase our fragrance leadership and expertise.”

Bath & Body Works and Ulta Beauty are brands that combine beauty and self-care to bring joy, inspire confidence, and foster self-expression. Together, they transform everyday routines into meaningful experiences—Bath & Body Works through fragrance and personal care, and Ulta Beauty through expansive, inclusive beauty offerings designed for everyone at any stage of their beauty journey.

“Ulta Beauty is built on the power of discovery, and we are thrilled to welcome Bath & Body Works to select stores and Ulta.com as we expand the ways guests experience fragrance, bath, body and self-care,” said Lauren Brindley, chief merchandising and digital officer, Ulta Beauty. “We see a meaningful whitespace opportunity to better serve guests across high-quality home fragrance, hand soaps, lotions and body care, categories that beautifully complement our assortment and meet guests across all ages, stages and price points.

Through this strategic partnership, we are bringing Ulta Beauty guests greater access to Bath & Body Works’ most-loved products, with a portion of the assortment exclusive to Ulta Beauty, including the return of Juniper Breeze, one of the brand’s most treasured classic fragrances. This launch expands our assortment into incremental categories our guests are excited to discover and reinforces Ulta Beauty as a destination for accessible, elevated beauty and self-care experiences.”

The launch assortment was curated to encourage discovery, trial and cross category exploration, with a mix of iconic fragrances, Ulta Beauty exclusives, body care favorites and home fragrance products including:

• Juniper Breeze (Ulta Beauty Exclusive): Juniper Breeze returns for a limited time as an Ulta Beauty exclusive, with notes of juniper leaves, green apple, fresh woods and dewy musk. The fragrance will be available in fine fragrance mist and ultimate hydration body cream.
• Mini Fine Fragrance Mist Set (Ulta Beauty Exclusive): Perfect for discovery and trial, this mini set features five iconic and best-selling Bath & Body Works’ fragrances: Japanese Cherry Blossom, In the Stars, Warm Vanilla Sugar, Butterfly and Champagne Toast.
• White Barn Neutrals candle collection: Made with a premium soy wax base and a rich blend of fragrance oils, the White Barn Neutrals 3-wick candle collection is sophisticated, modern, and thoughtfully designed for a luxurious home fragrance experience. Featuring scents like Sweet Orange & Agave, Pistachio Milk & Honey and Mahogany Coconut offered in sleek, elevated packaging, these indulgent fragrances fit seamlessly into any décor style.