Beano and retailer Duck World will “release” 1,000 Dennis ducks and 1,000 Gnasher ducks.

Each duck features a package with a bespoke Beano comic strip illustrated by Nigel Parkinson and created exclusively for this launch. The story is split across both packages, so collectors who own both Dennis and Gnasher – or buy them both in a specially priced bundle – get a complete tale of their adventures. Duck World operates four stores in London and a single location in Miami Beach, FL.

Beano has inspired generations of kids.  The brand now reaches audiences across publishing, digital, TV and live experiences.  The comics’ humor and iconic characters have also inspired a licensing portfolio that includes publishing, apparel, toys and games, greetings cards, pet harnesses, phone accessories, costume characters and dress-up, along with an established presence in location-based licensed events.

A growing adult market is a strong focus of the Beano licensing strategy, managed in the UK by the independent licensing agency Bulldog. Bulldog is is supporting Beano’s plans for Dennis’s 75th anniversary: a year-long celebration featuring activations and marketing moments and a collection of new products and experiential collaborations.

Rob Glenny, Executive Director, Kids Community Growth and NPD at Beano Studios, says:

“As we celebrate Dennis turning 10 for the 75th time, this collaboration feels like the perfect way to honor his uniquely mischievous spirit. Dennis and Gnasher have spent generations causing mischief and making people laugh, and these ducks capture exactly what makes them so timeless – humor, creativity and imagination. We’re all quackers about bringing a little more mischief into the world.”

Irina Fedotova, Co-Founder, Duck World, says: “Few characters are as instantly recognizable and beloved as Dennis the Menace and Gnasher. For generations, they have been at the heart of British childhoods, bringing humor, mischief and adventure to millions of readers. As two proudly British brands built on creativity and storytelling, Duck World and Beano were a natural match, and we’re delighted to celebrate Dennis’s milestone with this limited-edition collection.”

Sophie Yates Brand Manager with Bulldog, the independent licensing agency representing Beano  says: “These Dennis and Gnasher character ducks are as distinctive, entertaining and funny as the characters that inspired them. Beano and Duck World have together done something very special.