Longtime Disney executive Joss Hastings has been named senior vice president for marketing at Consumer Products (DCP).

Hastings appointment follows DCP’s shift from experiences to Disney Entertainment.  Hastings will lead DCP marketing in reporting to Asad Ayaz, chief marketing and brand officer at Disney, and Lisa Baldzicki, president of Disney Consumer Products.

In the role, Hastings will lead marketing for the DCP business globally, bringing together marketing across regions and working with the company’s franchise, studio, and business partners to support priorities.