Sazerac Co.’s BuzzBallz Launches Pop-Tarts-Flavored Drinks
Sazerac Co.’s ready-to-drink cocktail brand BuzzBallz has partnered with Mars Inc.’s Pop-Tarts for a limited-edition beverage collection inspired by two of the brand’s most iconic flavors: Frosted S’mores and Frosted Brown Sugar Cinnamon.
The Pop-Tarts-flavored alcoholic drinks ($3.99) were “created specifically with millennial fans in mind,” as the collaboration “taps into the nostalgia of enjoying Pop-Tarts growing up in the 90s,” Buzzball said. The drinks contain 15% alcohol by volume.
“With BuzzBallz’s signature ball shape and bold flavor, the collaboration offers a new way to revisit a familiar taste from the past,” a statement from BuzzBallz reads. “Both flavors contain 15% alcohol by volume and, like all BuzzBallz products, are intended exclusively for consumers of legal drinking age.”Pop-Tart-flavored BuzzBallz are currently rolling out at retailers nationwide and will be available for a limited time only.
Sazerac acquired BuzzBallz for $500 million in 2024 from Merrilee Kick, who created the brand as a college project while working on a high school teaching degree. It was launched by Kick and her sons as a family-owned enterprise in 2009.
