Senior position bolsters licensing leadership and expands art licensing and consulting capabilities 

Minneapolis, MN — MHS has appointed Johanna Sullivan as Executive Vice President & Chief Licensing Officer.

Sullivan has led licensing programs from strategy through execution in her previous positions with global leaders like Newell Brands, Serta Simmons Bedding, Kimberly-Clark, and Coca-Cola, spanning consumer products, entertainment, and lifestyle.

“Johanna’s addition is an exciting step forward for MHS and, more importantly, for our business partners,” says Marty Segelbaum, President of MHS Licensing. “With her global licensing experience, broad industry relationships, trend knowledge and focus on customer service, she will allow us to serve our licensee partners and consulting clients even better and further drive their businesses.”

As Executive Vice President of MHS, Sullivan will work alongside the owners to guide the company’s next chapter, leading its licensing and consulting operations with responsibility for strategy, team development, new business and financial performance. Her focus will be expanding opportunities for artists and clients while building on the creative expertise and trusted relationships behind MHS’s success.

“Our licensees and business partners are at the heart of our business, and we are continually looking for ways to strengthen those relationships and create greater value for them,” Segalbaum said.

MHS Licensing + Consulting is one of the leading licensing and consulting agencies specializing in representing popular artists and advising manufacturers in the search, evaluation and acquisition of new properties and personalities.