New York, NY – Just in time for the holiday shopping season, Candy Land, the globally-beloved childhood board game first introduced in 1949, comes to life as an immersive experience with the Grand Opening of Candy Land NYC on Saturday, November 14. Developed by Event Network, the premier experiential retail partner for cultural attractions and iconic destinations, under license from Hasbro, Candy Land NYC is sure to delight children of all ages, as well as adults who remain young-at-heart.

Opening adjacent to New York Hilton Midtown at 1335 Avenue of the Americas (6th Avenue at 54th Street), Candy Land NYC is just steps away from Radio City Music Hall and within walking distance of the Rockefeller Center Christmas tree. This is no ordinary candy store. From the moment guests enter, they are transported into a vibrant, interactive world inspired by the iconic board game. With more than 75 million copies sold worldwide, Candy Land has been a source of joy and imagination for generations. Now, fans can step into the game themselves, relive cherished childhood memories and create new traditions with the next generation. Candy Land NYC turns the beloved board game into a real-life candy wonderland, bursting with color and filled with treats.

Each guest becomes a player on the board, following the iconic game path, through the store with a sweet surprise at every stop. Along the way, visitors explore candy-filled realms including the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest, Ice Cream Beach, before reaching the grand finale, the Candy Castle. Detailed with graham cracker textures, swirled ice cream turrets and flanked by oversized lollipops, the castle is also where guests check out, making it the sweetest finish line in town.

“Opening day is finally here, and we couldn’t be more excited to welcome New Yorkers and visitors from around the world to Candy Land NYC,” said Larry Gilbert, CEO of Event Network. “Candy Land is a brand that has given generations of families so much happiness. As the holiday season begins, we’re thrilled to add a little extra sweetness, wonder and holiday cheer to New York City while creating memorable experiences for all ages. Together with Hasbro, we’ve brought the colorful, playful spirit of Candy Land to life in a one-of-a-kind retail experience, and we can’t wait for guests to step inside.”

To celebrate the Grand Opening, the one-of-a-kind candy store is spreading a little extra sweetness by offering a special gift to all guests who visit during opening weekend, Saturday, November 14, through Sunday, November 15.

“At New York Hilton Midtown, we’re proud to be at the center of the experiences that make New York City such an exciting destination,” said Ted Selogie, general manager, New York Hilton Midtown. “Welcoming Candy Land NYC to our hotel brings a new and unexpected addition to the heart of Midtown, giving our guests yet another memorable way to enjoy the energy and excitement of the city right at our doorstep.”

Throughout the journey, guests will experience delightful surprises while engaging the senses as they build a personalized selection of sweets and treats including a wide selection of nostalgic candies, along with beverages and a variety of toys, souvenirs, collectables, and apparel all themed to the Candy Land realms. With shimmering lights and shifting colors, the energy of the environment grows richer with every step. In addition, there will be an assortment of exclusive confections created for Candy Land NYC, incorporating familiar visuals from the game, making for cherished and lasting memories of your sweet visit.

“At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like,” said Matt Proulx, senior vice president, Global Experiences, Partnerships and Music at Hasbro. “Event Network has been an incredible partner in bringing the game to life with real creativity and care, and we can’t wait for families to walk the path, reach the castle and leave with a bag full of treats.”

Candy Land NYC opens to the public on Saturday, November 14 at 10:00 AM. Store hours will be Monday-Thursday from 10 AM to 7:30 PM, Friday and Saturday from 10 AM to 8:30 PM, and Sunday from 10 AM to 6 PM. For additional information, visit www.visitcandlylandstores.com.

About Event Network
The Experience Matters.

Event Network is an industry leader in experiential retail, creating and operating memorable stores within iconic cultural attractions, hotels, resorts, and destination retail environments. Across more than 300 locations, Event Network brings together product innovation, environmental storytelling, and guest service to create retail experiences that feel authentic to their surroundings, tell compelling stories, and deepen the connection between people, place, and brand.

About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

About New York Hilton Midtown
The legendary 1,878-room New York Hilton Midtown puts guests in the heart of Manhattan, with some of New York City’s most iconic sights just steps away. A fixture of the city since 1963, the hotel is within walking distance of Central Park, Rockefeller Center, Radio City Music Hall, the Museum of Modern Art, Carnegie Hall and the renowned shops of Fifth Avenue. Guests can enjoy convenient on-site dining and drinks, while the hotel’s more than 150,000 square feet of flexible meeting and event space, including the largest hotel ballroom in New York City, provides a memorable setting for gatherings of all sizes. With its prime Midtown location and easy access to the best of the city, New York Hilton Midtown offers an ideal home base for business and leisure travelers alike. For more information, visit www.newyorkhiltonhotel.com.