Award-winning licensing agency Brandgenuity, LLC today announced the debut merchandising program for the raunchy, action-packed animated spy series, Archer, currently in its fourth blockbuster season on FX.
Charter licensees for Archer include Abrams Books (calendars), Bioworld (apparel), Buckle-Down, Inc. (belts, key chains, wallets), Cryptozoic (board games and trading cards), Hyp (hats/headwear), ICUP (glassware), Scorpio (posters) and Factory Entertainment (plush, bobbleheads, action figures).
Said Jay Asher, Partner at Brandgenuity, “Archer’s double-digit ratings growth makes this the perfect time to roll out a licensing program; the show’s outrageous humor and strong popularity with young men make it a natural for casual apparel, fashion accessories, collectibles, gaming, and other lifestyle applications.”
An instant success among men 18-35, with an increasingly diverse audience of adults of all ages, Archer follows the self-absorbed and sex-addicted employees of super-secret super-spy agency ISIS (international Secret Intelligence Service) as they fight crime, snipe at each other, and engage in totally inappropriate workplace behavior. Starring the voice talents of H. Jon Benjamin as the lusty superspy Sterling Archer (codename: Duchess), actress Jessica Walter as his domineering mother-slash-boss, Malory Archer, and SNL veteran Chris Parnell as office weenie Cyril Figgis, Entertainment Weekly called the show a “wittily raunchy spy spoof,” while the Miami Herald called it “a millennial (and very much R-rated) Get Smart.”
Debuting on January 17, 2013, the show’s fourth-season premiere was its most-viewed episode ever with both Adults and Men 18-49, with more than 1.6 million viewers, and the show also won its time slot outright (including broadcast) among Males 18-49 and Males 18-34. DVD sales are up more than 30%, while the number of fans “liking” the show on Facebook has doubled in recent months to more than 1.2 million. Archer received the 2012 Comedy Award for “Best Animated Comedy Series,” as well as the 2012 Critics’ Choice Comedy Award for “Best Animated Series.”
Eric Schrier, EVP of FX Productions and Head of Series Development for FX, commented, “Archer has never been more popular with viewers, and the show’s dedicated fan base is definitely primed to celebrate the lifestyle of Sterling Archer and his colleagues. We are thrilled with the roster of top licensing partners that Brandgenuity has helped us to bring on board, and look forward to the exciting new products they will be rolling out in the months to come.”
About Brandgenuity
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication. Brandgenuity extends iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include HISTORY and A+E Networks, Boppy, Wizard 101, Church & Dwight, MGM Studios, The Juilliard School, Pella, World Poker Tour and FX Network among others. For more information please visit us at http://www.brandgenuity.com.
Contact:
Rachel Humiston
Brandgenuity, LLC
212-925-0730
Rachel@brandgenuity.com