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AC/DC – Epic Rights & Perryscope Productions

Best Brand Celeb- AC:DC

 

AC/DC has been merchandised in every country imaginable, including the UK, Spain, Germany, Brazil, Australia, and Sweden. Product categories include apparel, fashion, accessories, jewelry, footwear, figures, games, collectibles, housewares, seasonal products, and skateboards. Retailers include Neiman Marcus, Macy’s, Forever 21, Hot Topic, Torrid, Tilly’s, Target, Walmart, Urban Outfitters, Revolve, FashionNova, Pull & Bear, H&M, and Primark. In 2021, one AC/DC t-shirt alone sold over 1.5 million units at Walmart.

Amy Winehouse

Best Brand Celeb - Amy Winehouse

 

2021 saw the launch of the brand extension program for Amy Winehouse, in support of the Amy Winehouse Foundation and in celebration of Amy’s legacy as one of the world’s greatest musical talents and style icons. This included an immersive exhibition at the globally renowned Design Museum London, which will go on tour internationally, and a limited-edition beauty box launched by make-up brand Illamasqua inspired by Amy’s iconic look as a testament to her bold and unique beauty.

Bob Marley

Best Brand Celeb - Bob Marley

 

Legendary musician Bob Marley is one of the world’s most iconic artists and his legacy continues to transcend through generations. Today, the Marley licensing program proudly serves as an extension of Bob’s legacy and the brand spans across multiple categories and territories, containing a wide range of products such as high-performance audio speakers and headphones, a variety of cannabis-related products, musical instruments, immersive exhibitions, a wide assortment of everyday apparel, and limited-edition collaborations.

emoji The Iconic Brand – emoji company GmbH

Best Brand Celeb - emoji

 

With licensed products available in over 135 countries, 2021 saw the debut of innovative brand partnerships including the emoji® by Britto range of products and the opening of three pop-up stores as well as two new year-round locations in China. Additionally, there was a powerful loyalty program with Aldi and taste-making collaboration drops throughout the world, including partnerships with South Pole, Elizabeth Arden, Zara, and Walmart.

Grateful Dead – Warner Music Experience

Best Brand Celeb - Grateful Dead

 

Overall, Grateful Dead released over 1,300 licensed products and at least $10 was spent on their licensed merchandise every minute. Notable collaborations included streetwear brand Market, which had three launches all sell within days of announcing, and Theory11, which launched a playing card deck that sold more than 10,000 units within 48 hours. Grateful Dead also entered new regions, including Thailand and China, and continued efforts on sustainability, leveraging the reach of Sanuk, Levi’s, Nixon, and Parks Project to get the word out.

May Gibbs – The Northcott Society

Best Brand Celeb - May Gibbs

 

Celebrating Australia’s unique flora and fauna, and with more than 100 years of heritage, May Gibbs has become one of Australia’s most popular fashion and lifestyle brands. Collaborating with over 25 licensees, the cross-category program generated upwards of $20 million at retail in 2021. May Gibbs was the face of BIG W Baby Week 2021 with a launch supported by a comprehensive marketing program. And, the first ever May Gibbs Brand Ambassador campaign was launched in 2021 in partnership with Australian actress Tammin Sursok and her two daughters.

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