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Cobra Kai – Sony Pictures

Best Brand Ent Live - Cobra Kai

 

The Cobra Kai global consumer products line now covers all licensing categories with goods for everyone to enjoy while streaming the series. In addition to licensees Playmates, Funko, Diamond Select Toys, Bioworld, Ripple Junction, and GameMill Entertainment, they also partnered with Fortnite on an in-game integration. In January, they launched a collaboration with series star Peyton List’s new brand Pley Beauty. With a full line of Cobra Kai, Miyagi-Do, and Eagle Fang-themed products, fans around the globe can support their favorite dojo.

Ghostbusters – Sony Pictures

Best Brand Ent Live - Ghostbusters

 

In advance of the Ghostbusters: Afterlife theatrical release in November 2021, Sony Pictures Consumer Products bolstered its global Ghostbusters program with all-new licensing collaborations for fans to celebrate the highly-anticipated film. With merchandise and interactive experiences from the likes of Epic Games, Funko, Hallmark, Hasbro, LEGO, and Reebok, the current Ghostbusters licensing lineup is the brand’s biggest merchandise program of all time.

Hot Ones – First We Feast, Complex Networks, Buzzfeed

Best Brand Ent Live - Hot Ones

 

With over 11 million subscribers and two billion lifetime views, First We Feast presents Hot Ones is the #1 show that lives on the fastest-growing Youtube channel. We’ve extended the Hot Ones experience with our successful, eight-figure Hot Ones-branded hot sauce line, which is now available at both Walmart (brick and mortar) and Heatonist.com. Our Hot Ones Boneless Chicken Bites LTO SKU (co-packaged with Hot Ones hot sauces) is the first frozen food product to launch online with Walmart’s Deals for Days program.

La Casa de Papel – Netflix

Best Brand Ent Live - La Casa de Papel

 

La Casa De Papel is a fictional Netflix original series that follows a criminal mastermind and his team as they carry out two of the biggest heists in history, cloaked in red jumpsuits and Dali masks. The Spanish series came to Netflix in 2017 with the five-part series concluding in December 2021. To further extend storytelling, Netflix and CAA-GBG brokered strategic partnerships with companies such as Luxottica Persol and Inditex to bring the series to life for the epic finale.

MasterChef – Banijay

Best Brand Live Ent - Masterchef

 

2021 was a momentous year for MasterChef, surpassing 500 series since its 2005 reboot. Commercially, Banijay Brands is growing the MasterChef brand through a multichannel strategy. 2021 alone saw the introduction of the Apple Arcade exclusive game MasterChef: Let’s Cook! with developers Tilting Point; the launch of ‘Champions Choice’ condiments range with Baxters; the release of veggie cookbook MasterChef Green; and the extension of the partnership with Arovo, which saw extensive e-commerce and retail growth.

Monster Jam – Feld Entertainment

Best Brand Sports - Monster Jam

 

In the past six years, Monster Jam’s licensing business has increased over 500%, with more than 1,000 SKUs in over 70 countries. We have partnered with top companies like Spin Master, LEGO, Walmart, Jay Franco, and Scholastic to have best-in-class products across all categories around the world! Appeal for the live shows is off the charts (outselling top music artists in 2019 including Taylor Swift, Ed Sherran, and Elton John). Our social engagement for Monster Jam has gained 2.6 million social media followers since the start of 2021.

Space Jam: A New Legacy – Warner Bros.

Best Brand Ent Live - Space Jam

 

Warner Bros. Consumer Products created a fully integrated, fan-centered campaign to celebrate Space Jam: A New Legacy with merchandise launches, influencer content and experiences. WBCP launched with more than 200 partners globally, with new collections from toys, collectibles, fashion, footwear, food and beverage, sporting goods, and publishing. North America had strong placement across all LOB’s, driving the most revenue with food (promotions with General Mills and Kraft) and excellent sell-through on apparel and toys (Funko and Moose).

Star Trek Universe – Paramount

Best Brand Ent Live - Star Trek

 

For over 55 years, Star Trek and its themes of optimism and equality have inspired millions of people worldwide. Current content includes Star Trek: Lower Decks, which is targeted at the younger teen audience; the animated series Star Trek: Prodigy, in partnership with Nickelodeon; and debuting soon, Star Trek: Strange New Worlds. Products of particular note are successes in gaming, publishing, and collectibles, which address almost every iteration of the brand and appeal to fans across the board.

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