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Adidas x The LEGO Group
Playfully reimagining the iconic Superstar silhouette, the Adidas Originals LEGO® Superstar sneaker features a classic white and black leather construction that is elevated with three stripes, shelltoe, and heel tab, all which have been carefully crafted to perfectly emulate the LEGO brick pattern. The striking look is then rounded out with gold foil accents. The shell toe has been designed to emulate an authentic LEGO build, in 75% scale to the original LEGO elements. The shoe launched globally at Adidas-owned retail and specialty sneaker shops in July 2021.
Baccarat x Pokémon
Baccarat and Pokémon united for a glittering collection to celebrate 25 years of the entertainment franchise. Acclaimed artist Hiroshi Fujiwara transformed Pikachu into a limited-edition collector’s fragment priced at $25,000, while Baccarat also created versions of Pikachu at $440 as well as the trainers’ essential Poké Ball at $410. Pokémon attracted a fresh clientele for Baccarat: 88% of buyers were new consumers, while the Pokémon videos were the most-viewed on Baccarat’s Instagram since the company’s launch on the platform in September.
Brown & Friends x Furla
The Italian luxury goods brand Furla combined their polished and feminine aesthetic with Line Friends’ charming and iconic character designs to create colorful and sophisticated handbags, wallets, and coin purses. This exclusive partnership features mini-crossbody bags, bucket bags, micro bags, envelopes, a cosmetic case set, wallets, and card and coin cases animated with the adventures of the characters Brown, Cony, and Sally. The Furla and Line Friends capsule collection launched in April 2021.
Coccinelle x Barbie
This limited edition bag celebrates the founding principles of Barbie and Coccinelle, the Italian luxury brand, with the important message to women and girls that “THE FUTURE IS LIMITLESS.” This special project launched in September 2021 across 25 countries in Europe as well as Coccinelle stores in Asia, with dedicated window displays. Additionally, Coccinelle sold the bag to leading retailers including the iconic La Rinascente in Italy. The launch generated 291 media stories in Italy alone and 288 stories globally.
Jurassic Park x Reebok
UBD and Reebok developed a Jurassic Park-inspired sneaker and apparel collection that celebrated all the fan favorite moments from the iconic 1993 film. The collection featured five innovative footwear boxes with great storytelling—one was inspired by the original 1993 Jurassic Park toy line packaging, another by the infamous Barbasol can, and another was inspired by the piece of amber with the mosquito trapped inside it. The collection was available globally, including eight adult sneaker SKUs, four kid sneaker SKUs and six adult apparel SKUs.
Sprite x Fila
Coca-Cola partnered with FILA to launch a special edition two-piece Sprite capsule commemorating Grant Hill’s iconic ad from 1995, “Grant Hill Drinks Sprite,” offering a fresh twist on the commercial 26 years later. Grant Hill appears in the video wearing the Grant Hill 1 shoe, his first signature silhouette with FILA, now recreated with the Sprite branding. The Grant Hill 1 x Sprite shoe and shorts were available on FILA.com, and nationally through Champs, both in-store and online. The sneaker sold out within 24 hours of its launch on FILA.com.
The Simpsons x Balenciaga
The Simpsons proved they are the ultimate Influencers as an incredible licensed program showcased the strong global, pop culture appeal of The Simpsons franchise and its beloved characters. In a first-of-its-kind activation, Balenciaga enlisted the Simpsons to host and star in its major Spring/Summer 2022 fashion show in Paris! Being animated talent, this was cleverly done via a new 10-minute short that was released as part of Balenciaga’s global virtual Spring Fashion Show event.
