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BIG AIR Challenge – Feld Entertainment
For the Monster Jam 30th Anniversary, Monster Jam and Spin Master celebrated by creating an epic stunt at Monster Jam World Final. Monster Jam took the Spin Master Big Air Challenge playset and turned it into a real-life 45-foot tall obstacle on the track! Fans watched live and digitally as our REAL LIVE MONSTER JAM TRUCK did a forward momentum backflip to hit all of the 10 challenge targets!!
Elton John LA Takeover @ The Webster, Los Angeles – The Webster Installation (Bravado)
Legendary recording artist Elton John and Bravado created an L.A. takeover to celebrate Elton John’s final shows at Dodger Stadium, headlined with a unique pop-up installation at luxury retailer, The Webster.
The city-wide, multi-location activation collected 13 brands across eight categories, three retailers, and four restaurants to create over 100 licensed Elton John products. The cross-category statement included apparel, collectibles, luxury fashion, one-of-a-kind reworked vintage, and a restaurant menu overlay. Licensees and retailers included The Webster, Monty’s Good Burger, Urban Outfitters, Cotton On, Roots, Nahmias, Marine Cerre, Madeworn, Collectionzz, and KidRobot. Tech partner Google Maps created a first of its kind interactive map to help fans discover all things Elton across L.A., including food, retail, and career landmarks.
Harry Potter: A Forbidden Forest Experience – Ravenswood Experiences
Launched to high acclaim in 2021 in the U.K., Harry Potter: A Forbidden Forest Experience expanded to Brussels, New York, and Washington, DC, for 2022. Created by Warner Bros. Discovery Global Themed Entertainment in partnership with Thinkwell, Unify, Ravenswood Experiences, and Fever, these enchanting trails delighted hundreds of thousands of Wizarding World fans across all four sites.
The nighttime experience allows guests to celebrate the Wizarding World whilst following a trail through a wondrously lit woodland. Utilsing cutting-edge technology with over 20 experiential activities incorporating interactive elements and animatronic as well as sculptural props, the trail gives fans the chance to cast a Patronus, glimpse mysterious unicorns and centaurs, partake in wand duals, see beloved characters, and bow to a Hippogriff.
Hello Kitty Cafe Château Experience – Nice Like That (Tycoon)
Hello Kitty Cafe-Château is a new immersive experience that has taken Mexico City by storm. Set in a Colonial-style mansion in the hip San Angel district, HK-Château is the perfect place to enjoy delicious, thematic meals in a fully-branded ambience, take Instagram pictures, and visit Hello Kitty and her friends through 15-minute guided tours across themed rooms located on the Château’s second floor.
HK-Château has become a hot spot in Mexico City, always at top capacity (200 people) with a waiting line of two hours. A fabulous concept to enjoy with friends and family inside sophisticated and beautifully crafted rooms, or on the patio overlooking a gorgeous Hello Kitty fountain. The space is also available for private events and is sure to deliver unforgettable brand experiences to fans of all ages.
Monopoly Dreams – MRM Entertainment
Created in 1935, Monopoly is one of the world’s most popular board games, available in more than 40 languages and sold in over 100 countries. Monopoly Dreams HK is the world’s first Monopoly-themed permanent attraction and this new Hong Kong attraction was designed and created in collaboration with Hasbro, Monopoly’s owner.
The biggest challenge is how to bring a 2D game alive into a 3D, immersive experience. Monopoly Dreams HK is equipped with hologram and 4DX somatosensory technology to vividly present visitors with the game’s major elements like the Train Station, Title Deed cards, Tokens, and Bank. This experience adeptly leverages the classic elements of Monopoly, with an emphasis on the interactive experience and suitable for all ages.
Peter Rabbit Garden Adventure at Blenheim Palace – Histrionic Productions
Through a magical mix of storytelling, live performance, and puppetry, the world of Beatrix Potter came alive at Blenheim Palace’s walled garden as the audience helped rescue Peter Rabbit from Mr.McGregor’s rabbit pie-shaped plan. Young Beatrix Potter enlists the audience’s help in finding mischievous Peter, leading them through flower and vegetable gardens, greenhouses, and potting sheds previously not open to the public. On the way, audiences meet Jemima Puddle-Duck, Benjamin Bunny, and Mrs. Tiggy-Winkle. The experience culminates in a crafting area and shop, selling a range of Peter Rabbit-licensed products.
This 50-minute immersive adventure, created by Histrionic Productions in partnership with Penguin Ventures, saw over 25,000 visitors enjoy this outdoor location-based experience, which will expand to new locations and territories in 2023.
Stranger Things: The Official Store – Netflix, Three Ten Merchandise, Black Sky Creative
Stranger Things: The Official Store brought the Upside Down to New York City, Los Angeles, Chicago, Dallas, and Paris. The stores were created to immerse fans in a world of supernatural mystery, enduring friendships, and ‘80s nostalgia to celebrate the Stranger Things universe. In this unique retail experience, fans were sent into the heart of Hawkins where they could get up close to a Demogorgon, play games at the Palace Arcade, take home exclusive merchandise, and more.
With five cities combined, Stranger Things: The Official Stores saw more than 1.5 million guests with an average guest rating of 4.49/5 and received rave reviews from outlets including Variety, People, and Forbes, with over 750 pieces of media coverage and 4.3 billion impressions.
