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BeArty – Vizzio Art Range
BeArty is uniquely positioned with 2 platforms that are perfectly suited to the licensing sector. Given our uniqueness, many brands have signed up and many are in the pipeline from many different sectors. Vizzio Art is a highly sophisticated platform with no direct competitors in the market. And perfectly suited to bring joy to customers’ homes especially during the Covid-era. This is a great step forward in the home décor space. Vizzio Art is offering a new world of licensing in the digital era. And BeArty Art Prints provides the physical products around the amazing imagery and artworks.
Design House Stockholm – Carl & Karin Larsson Furniture Line
Design House Stockholm decided to reach across the centuries and dress up 9 objects selected from their contemporary collection of accessory furniture pieces with 4 of the bold colors of Karin Larsson, a legend of Swedish art and design. The collection is a part of the heritage licensing program for Carl and Karin Larsson’s Family Association that works to keep Carl and Karin’s cultural heritage alive for future generations. The collection was launched at Stockholm Furniture Fair 2020. The pre-launch took place at the distinguished National Museum in Stockholm, with over 150 renowned design guests, influencers, journalists and buyers.
Feribella – Premoli & Di Bella Dog Furniture Range
PREMOLI + DI BELLA Pet Design collection has been welcomed on the market with great enthusiasm, thanks to its quality, the innovative packaging and attention to details, typical of PREMOLI + DI BELLA brand. The collection was released on the market with an accessible sale price: about 18€ for the ceramic bowl, about 30€ for the blanket, between 40€ and 60€ for kennels and gym suits, up to 50€ for the waterproof poncho. The distribution has passed through a selected network of about 2.000 stores in Italy, touching both the largest and most famous Pet retail chains and independent shops.
Kross Studio – Batman Desk Clock
Technical prowess was achieved with this unique desk clock. It took months of R&D to develop a bespoke manual-winding movement perfectly fitting the sleek design of the bodywork. The movement holds an unequaled 30 days power reserve, a feat for a desk clock. A total of 512 components were used, quadrupling the amount of a standard mechanical movement. After its release, the success was immediate. The clock was featured in the most prestigious websites and magazines, such as Forbes, Hypebeast and Financial Times. More than 250 different media mentioned the product. It quickly became a must-have for Batman fans.
Royal Selangor – Harry Potter Pewter Collectibles
The collection focused on the magical elements of the Harry Potter world, drawing fans in with a nostalgic feel. With more than 150 points of sale, the product launch was incredibly well received by customers, who loved the sleek designs and nostalgic feeling of each item. Royal Selangor was able to generate impressive sales of more than $50,000 within a month of release. The Limited-Edition Golden Snitch Replica, with 1,000 pieces available for purchase, sold out in only the first two months after the product launch.
Secret Lab – Batman Gaming Chairs
The launch was widely successful among fans — retail sales in South East Asia alone amounted to over $6 million. “The Joker” edition chair had over 200 purchases on the day of launch alone. Fan engagement was incredibly strong, and social media posting helped boost the consumer awareness of the product launch. A Facebook post from Secretlab announcing a giveaway of the product received over 11K likes and 9.5K shares, showing how excited fans were for a chance to win their own chair. Further, the success has spawned demand from fans for similar launches in the future with different characters.
