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Amy Winehouse Beyond the Stage – Design Museum, London

Best LBE - Amy Winehouse


The launch of the Amy: Beyond the Stage exhibition marked 10 years since Amy’s passing and 10 years since the Amy Winehouse Foundation’s launch. The exhibition is the first major retrospective and immersive exhibition on Amy, depicting key moments in her career and showcasing her legacy both in music and design. The Design Museum is expected to welcome 100,000 visitors before going on tour internationally. A portion of ticket sales and limited-edition exhibition products is donated to the Foundation.

Barbie Ultimate Staycation – Grand Hyatt, Kuala Lumpur

Best LBE - Barbie


The Barbie Staycation at the Grand Hyatt, Kuala Lumpur offers a fully immersive experience for Barbie fans. The 33rd floor of this exquisite 5-Star hotel features 14 fully themed rooms. Guests are greeted in the lobby by a Barbie ambassador, receive a special Barbie gift, and are then escorted to the 33rd floor in themed elevators designed to look like Barbie doll Boxes. Guests can then head to the Barbie Cafe for afternoon tea or throw a themed birthday party. The rooms all have Barbie branded robes and amenities, costumes for the kids to play dress-up, and a Barbie DreamHouse.

Harry Potter: A Forbidden Experience – Thinkwell, Unify, Fever

Best LBE - Harry Potter


Harry Potter: A Forbidden Forest Experience made its sold-out debut October 16th in Cheshire, United Kingdom and has delighted thousands of fans during its run. The experience takes Wizarding World fans of all ages down a light trail inspired by the iconic Forbidden Forest and features magical creatures from the beloved Harry Potter and Fantastic Beasts series. The all-new experience marks a first for the brand, allowing visitors to make their way through a 1.5 km (1 mile) woodland trail featuring 20 experiential moments and six interactive experiences.

Monopoly Lifesized – Gamepath Entertainment

Best LBE - Monopoly


Monopoly Lifesized, London is a first-of-its-kind immersive experience where teams choose from one of four Monopoly-themed boards to play a life-sized version of the game. The distinctly themed boards (Classic, Luxury, City, and Junior) feature a variety of challenges, mixing physical and mental puzzles and games themed to the property square that guests wish to acquire. The venue also includes the Monopoly-themed The Top Hat bar and restaurant, serving signature cocktails and elevated British pub fare.

NBA Store Arena – NBA Brazil

Best LBE - NBA


NBA Store Arena is a state-of-the-art retail space that features a range of official NBA products, innovative technology, interactive experiences, and events, including a digital video wall showing live NBA games and highlights, a full-length basketball court that fans can rent, and an NBA-themed rooftop restaurant. The store offers the widest selection of NBA merchandise available to fans of all ages in Brazil, including jerseys, footwear, headwear, memorabilia and exclusive NBA apparel from licensees like Nike, New Era, Mitchell & Ness and Wilson.

Nickelodeon Hotel & Resorts Riviera Maya

Best LBE - Nickelodeon


The five-star, all-inclusive Nickelodeon Hotels & Resorts Riviera Maya rolled out the orange carpet in August 2021. At this tropical paradise, Nickelodeon’s famous Slime and fan-favorite characters combine with a six-acre water park, multiple dining experiences and play-all-day entertainment. The property also features suites inspired by a ‘90s Nickelodeon design or paying homage to iconic brands like Teenage Mutant Ninja Turtles and SpongeBob SquarePants.

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