BoxLunch – McDonald’s
Over 20 exclusive apparel and accessories pieces showcased fan-favorite menu items, McDonaldland characters, and iconography from McDonald’s archives. Products sold out within the first 48 hours and sales of a U.S. exclusive Ronald x Funko Pop! Vinyl collectable donated proceeds to Ronald McDonald House. Marketing support delivered more than 212 million impressions. BoxLunch’s chain-wide, omni-channel marketing at all 160 stores included dedicated window takeovers, McDonald’s merchandise displays, and kiosk showcases at top malls.
Ranked as the number one premium outdoor lifestyle brand in Korea in 2021, Discovery Expedition has more than 250 retail stores selling apparel, footwear, and accessories across performance, activewear, and lifestyle categories for men, women, and kids. 2021 also saw the retail group introduce its first recycled apparel range for adults and kids. Discovery Expedition has achieved year-on-year double-digit growth and exceeded $380 million in retail sales since launch. In Q1 2021, revenue increased by 47% despite a global economic downturn.
GCDS – Bratz
The Bratz ready-to-wear collection features 21 products including clothing and accessories. The products sold within eight minutes on GCDS. Pre-sales through Walmart and Target sold out within an hour of launch. To promote the offering, pop-up stores dedicated to Bratz appeared in London and Milan. Additionally, there were billboards in New York’s Times Square and taxi takeovers in London. The effort also led to exponential growth across MGA’s social media platforms.
PacSun – Coca-Cola
Coca-Cola partnered with PacSun to launch a collection inspired by the 50th anniversary of the 1971 Hilltop campaign. PacSun developed a 12-piece collection of juniors and young men’s apparel featuring the Coca-Cola Unity graphics. PacSun amplified PR for this collection by featuring it on their website with a dedicated landing page. The collection was sold globally online and in 400 stores with front-of-store placement for four weeks. The program was very successful, with total sell through of 99%.
PacSun – Land Rover
Land Rover partnered with PacSun for the first time to release brand new designs and styles into all PacSun outlets. The first collection launched August 17, 2021, with a second drop hitting mid-November to coincide with students returning to campuses. With leisure travel as a top priority for Pacsun’s core 16- to 24-year-old consumers, this partnership is the perfect answer to the youth’s expectations for unique brand experiences. The first official week, the collection generated more than $300,000 in total sales and achieved a 58% sell through online.
Spirit Halloween & Spencer Gifts – Cheetos
2021 was on fire! Well, not literally, but it was Flamin’ Hot for Spencer’s and Spirit Halloween as they teamed up with Cheetos. The resulting Cheetos bag and costume went viral on TikTok thanks to a fiery couple dancing up a storm. Hungry fans were gobbling up one-of-a-kind accessories like pillows, mini bags, and wallets, all to the tune of over one million unique impressions and more than 100,000 engagements, generating a top ten sell-through.