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Bloomingdales – Space Jam: A New Legacy
Our Space Jam: A New Legacy “ITS GAME TIME” program at Bloomingdale’s leveraged a 1,600 square-foot ‘carousel’ space for an elevated experience featuring more than 100 SKUs. Space Jam merchandise spanned all categories including apparel, accessories, footwear, home, toys, food, and collectibles. The 10-week pop-up shop ran from June 4 to August 13 with additional high impact windows on Lexington Ave. leading up to the film’s release.
Big W – Minecraft
In January 2021, Big W launched the world’s first Minecraft in-store Scavenger Hunt game experience, incorporating many of Minecraft’s favorite characters and challenging players to explore and solve puzzles. Featuring QR codes and augmented reality technology, the experience began at the entrance of each store and required players, with the use of clues, to locate and scan Minecraft characters on point of sale throughout the store to complete a puzzle. Upon completion, players were rewarded a redeemable voucher to use when purchasing Minecraft products online.
Dream Toy – Squid Game
Dream Toy launched a limited Squid Game pop-up shop in Sinchon, South Korea which opened December 24, 2021. The pop-up shop welcomed fans of the series with life-size guards, the opportunity to take the perfect selfie in the Squid Game photo area, and purchase items inspired by the series.
Hot Topic – Marvel Studios
Hot Topic became the destination retailer for merchandise for new Marvel Studios content. Throughout 2021, Hot Topic provided dedicated windows, front-of-store takeovers, digital marketing, e-blasts, and social media support across the five Disney+ series: WandaVision, The Falcon and the Winter Soldier, Loki, What If…?, and Hawkeye. Best sellers in the collections included t-shirts, Her Universe cosplay-style apparel, exclusive Funko Pop! items, jewelry, and accessories.
Hot Topic – My Hero Academia
With over 160 licenses and a 200% increase in retail sales, anime is Hot Topic’s #1 selling category. Top license My Hero Academia saw retail sales up 27% from 2020, and up 74% from 2019. Anime fans responded enthusiastically to the brand’s creative marketing programs on platforms like Discord—most notably during the My Hero Academia Stage AMA featuring series voice actors on its anime-focused Discord server. Event attendance peaked at 1,321 people with 18,019 messages sent, surpassing Discord benchmarks by 10x.
Joué Club – Batman
To celebrate Batman Day 2021, a magical DC Comics shop-in-shop was set up in the Parisian Village Joué Club store, bringing together hundreds of toys and games, home decors, gifts, and apparel, including exclusive items. To delight fans, the Batmobile was parked in front of the Parisian Village Joué Club store and four window shops highlighted the DC Comics heroes. Fans were also encouraged to live shop on Instagram with influencer Carole Quintaine.
Saks Fifth Avenue – Harry Potter, Wizarding World
We delivered a dynamic partnership between Wizarding World x Saks Fifth Avenue in celebration of the 20th anniversary of Harry Potter and the Sorcerer’s Stone across 16 of their stores, with a shop in shop at their NY Flagship. This opportunity was driven by a compelling assortment of Toys, Kids and Baby Fashion in addition to the Scholastic novels. Campaign Elements included a bespoke instore shop-in-shop, an in-store event, high impact NYC 5th Avenue windows, and social media support across all Saks channels.
