This exclusive series of consumer surveys, commissioned by Licensing International and produced by BrandTrends (formerly known as Kidz Global), measures the awareness, popularity, and appeal of the most important brands to consumers in 10 key regions.

Released twice a year, these reports offer a direct, timely view of what people around the world are engaging with and reacting to. Each report identifies the most recognizable licenses in each country by category and in several different age groups, from infants to tweens/young adults.

The BrandTrends Study is one of the many exclusive benefits of a Licensing International membership.
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Included Countries

Australia
Brazil
Canada

China
France
Germany
Italy

Japan
United Kingdom
United States