Global Licensing Industry Study

Licensing International’s annual overview of the industry, conducted by Brandar Consulting, features revenue figures broken out by country, category, and business segment. The report also includes historical mapping and trend insights offering a big-picture overview of the global licensing industry as well as details to drill down into the areas that impact the business. Here’s a taste…

Global sales revenue generated by licensed merchandise and services grew to $356.5 billion in 2023, an 4.59% increase over the $340.8 billion generated in 2022.

The Entertainment/Characters sector remains the largest property type at $147.6 billion (a 41.4% share). The second largest sector was Corporate Brands at $90.3 billion (a 25.3% share). Sports was the third largest licensed property type at $39.5 billion with an 11.1% share.

Top performing property categories in 2023 included Music (+16.4%), Fashion (+7.5%), and Sports (+5.6%). Top performing product categories during the same period included Music/Video (+16.3%), Location-Based Entertainment/Themed Attractions (+13.5%), and Video Games (+11%).

The U.S. and Canada reported a 59% share of worldwide consumption of licensed goods and services, with $210.3 billion (up 3.5% from 2022).

The complete 2024 report, including regional and country-by-country breakdowns for major markets, is now available!