CLS Members Only
Welcome to the Coursework in Licensing Studies (CLS) Members Only section. Any questions may be directed to info@licensing.org
Style Guides
11-15-2021
Alaina Caldwell, Partner/Creative Director at Styleworks Creative
Learn about how brand guides (often referred to as styleguides) are assembled, how they provide value, and how both brand owners and licensees can most effectively use them to help create good product and make sure that a consistent brand story is told.
What You Need to Know About Royalty Rates
11-15-2021
Adina Avery Grossman, Brandgenuity
Teri Niadna, Brandgenuity Europe
Patrice Paglia, Sazerac Company
This session will give you a solid grounding how royalty rates are determined; what brand owners and licensees need to be thinking about when they’re being discussed, as well as the implications of the array of structures under which they’re calculated.
Developing a Retail Plan
11-15-2021
Kelli Corbett, Retail Monster
Colin McLaughlin, Retail Monster
A key element of any licensing effort to create a strategy for getting products to (and through) retail. You’ll get perspectives on how to understand the differences among various kinds of retailers, figure out their hot buttons, and match your property or product lines to the right targets.
The Objectives and Elements of Corporate Brand Licensing
11-15-2021
Michael Stone, Chairman, Co-Founder, Beanstalk