Join Licensing International for the 2026 Sports Licensing Summit: Sports Licensing in Focus. There are massive opportunities in sports licensing, especially as it expands into the entertainment and lifestyle categories. SLS brings together top decision-makers and thought leaders to discuss a range of topics, including Women’s Sports, NIL (Name, Image, Likeness), Changing Retailer Strategies, and more. This event will also include opportunities to network with industry leaders.

Program: 9:30am – 5:00pm
Networking Reception: 5:00pm – 6:00pm

Agenda

9:30 – 10:00 AM Arrivals & Check-In

10:00-10:05 AM Opening Remarks

Maura Regan, President of Licensing International

10:10-10:30 AM Keynote and Q&A
“Going Global with the NFL”

Join Salha Latif to learn about the league’s international expansion and the role consumer products are playing in helping to grow football’s global fan base.

• Salha Latif, Global Vice President of Consumer Products and Licensing at the National Football League (NFL)

10:35-11:15 AM Research Presentation and Q&A

11:20-11:40 AM Coffee & Networking

11:45 – 11:55 AM Presentation
“The Key to Concessions”
The team at Golden Link shares their strategy for partnering with arenas and stadiums to launch licensed popcorn buckets and drink containers that go viral.

12:00-12:10 PM Presentation

Bill Patterson, EVP of Product Authentication at Octane5

12:15-1:15 PM Lunch

1:20-2:10 PM Roundtable Networking

2:15-2:55 PM Panel and Q&A
“Re-Writing the Sports Licensing Playbook”

Women in sports are changing the game. From evolving league structures to leveraging athlete engagement, these teams are creating opportunities across consumer products categories and connecting with new audiences. Learn more about how to take advantage of the growing fan base for leagues.

Moderator: Rachel Leber, Founder of Be Well Brands

3:00-3:30 PM Coffee and Networking Break

3:35-3:45 PM Presentation and Q&A

Speaker: Rachel Aronson, Co-Founder and Head of Business Development at CounterFind

3:50-4:25 PM Fireside Chat and Q&A

4:30-4:50 PM Presentation and Q&A

4:50-4:55 PM Closing Remarks

Maura Regan, President of Licensing International

5:00-6:00 PM Cocktails and Networking

Early Bird Price Ending Jan 23, 2026:
Members: $200
Nonmembers: $275

Regular Pricing:
Members: $250
Nonmembers: $325

For sponsorship opportunities, please contact info@licensing.org.

Sponsored By 

CANCELLATION POLICY:
All registration cancellations and refund requests must be made in writing to info@licensing.org by February 6, 2026. If you are registering a group, you acknowledge you are agreeing to the terms on behalf of each individual. A refund of the registration fee, less a $50 cancellation fee, will be given for cancellations received on or before February 6, 2026. Registration can be transferred to another person to attend Sports Licensing Summit. Registration fees cannot be transferred to another event, meeting or membership. All refunds will be made payable to the payer only. There will be no exceptions to this cancellation policy.