Brand Protection Summit
Event Time:
April 16, 2026
12:00 pm - 6:00 pm
Mayer Brown
71 S Wacker Dr
Chicago, IL 60606
Join Licensing International for the 2026 AI & Licensing Summit, where industry leaders will explore how artificial intelligence is transforming the global brand licensing landscape. As AI continues to reshape product development, brand protection, marketing, and consumer engagement, this summit will provide essential insights into both the opportunities and challenges facing the industry as it continues to adapt to new technologies.
Agenda: Speakers to Date
12:00 PM – 1:00PM
Check-In and Lunch/Networking
1:00 – 1:10 PM
Opening Remarks
Maura Regan, President of Licensing International
Kristine Young, Partner at Mayer Brown
1:15 – 1:45 AM
Panel and Q&A
“Dealing with AI”
Join experts from Mayer Brown and Hasbro to learn how to effectively incorporate the use of AI into the terms of your licensing agreements and collaborations, and gain insights into the process of contracting for AI services.
Moderator: Richard Assmus, Partner at Mayer Brown
Speakers
1:50 – 2:00 PM
Presentation
“The New Rules”
Learn how to develop internal policies to ensure your team uses AI appropriately and effectively.
Speaker: Lei Shen, Partner at Mayer Brown
2:05 – 2:15 PM
Presentation
“Focus on Sustainability”
Learn about AI’s environmental impact and how to incorporate the technology into your strategy while still maintaining your company’s commitments around sustainability.
Speaker: Andrea Green, VP of North America for Products of Change
2:20 – 2:50 PM
Coffee and Networking
2:55 – 3:25 PM
Panel and Q&A
“Spotlight on Privacy”
This session examines the steps your team needs to take to protect your data as well as the data of your clients and partners.
Moderator: Kristine Young, Partner at Mayer Brown
Speakers
3:30 – 3:40 PM
Presentation
“Protecting Your Brand”
The team at CounterFind provides insights into the role AI can play in brand protection.
Speaker: Rachel Aronson, Co-Founder and Head of Business Development at CounterFind
3:45 – 4:15 PM
Fireside Chat
“Amplifying Creativity with AI”
Join industry experts to discuss the relationship between AI and creativity as well as how the technology might reshape creative processes and workflows in the licensing industry moving forward.
Speakers
4:20 – 4:50 PM
Panel and Q&A
“Everyday AI”
This session will highlight AI’s practical applications—including administrative uses, approvals, design, and research—and how to incorporate it into your current workflow.
Moderator: Madelaine Thomas, Associate at Mayer Brown
Speakers
4:50 – 5:00 PM
Closing Remarks
Maura Regan, President of Licensing International
Kristine Young, Partner at Mayer Brown
5:00 – 6:00 PM
Cocktails and Networking
Pricing:
Members: $250
Nonmembers: $325
Hotel Options
We’ve teamed up with onPeak to bring you some great hotel choices for your stay in Chicago, IL. Thanks to this partnership, you’ll enjoy highly competitive rates at hotels across the city.
Sponsored by:
Hosted by:
Media Partner
CANCELLATION POLICY:
All registration cancellations and refund requests must be made in writing to info@licensing.org by April 2, 2026. If you are registering a group, you acknowledge you are agreeing to the terms on behalf of each individual. A refund of the registration fee, less a $50 cancellation fee, will be given for cancellations received on or before April 2, 2026. Registration can be transferred to another person to attend the summit. Registration fees cannot be transferred to another event, meeting or membership. All refunds will be made payable to the payer only. There will be no exceptions to this cancellation policy.